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Why generic marketing approaches don’t work on software developers

TechCrunch

“Most of the technical content published misses the mark with developers. I think we can all do a better job,” author and developer marketing expert Adam DuVander says. DuVander was recommended to us by Karl Hughes, the CEO of Draft.dev, which specializes in content production for developer-focused companies.

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Microsoft and Cognizant team up to boost enterprise Copilot adoption

CIO

But the partnership seeks to go beyond Cognizant’s internal use, with Microsoft and Cognizant teaming up to promote generative AI use across Cognizant’s global client base through the advisory and digital transformation services arm of Cognizant’s business.

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Event marketing is a ‘team sport,’ and Vendelux is coaching companies to find the best ROI

TechCrunch

Two former Shutterstock execs, Alex Reynolds and Stefan Deeran, were working together monetizing APIs and computer vision, and having attended some of those bad events, thought there could be a better way to make decisions on what events should be at the top of the list and which company team members should go to maximize return on investment. “We

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ServiceNow offers virtual agent to assist with generative AI

CIO

ServiceNow is making generative AI accessible from more areas of its low-code development platform, putting it front and center in the chatbots enterprises are starting to use to interact with their ServiceNow applications. With traditional search tools, “If you had bad data, it would get surfaced,” he said.

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OpenAI sets up new safety body in wake of staff departures

CIO

OpenAI is setting up a new governance body to oversee the safety and security of its AI models, as it embarks on the development of a successor to GPT-4. The first task for the OpenAI Board’s new Safety and Security Committee will be to evaluate the processes and safeguards around how the company develops future models.

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Build a versatile startup team to make pivots easier

TechCrunch

New founders often believe that they are building a product, a marketing machine or a well-oiled operations machine. As a startup CEO, you have three jobs: Don’t run out of money, set the direction and culture of the company and — most importantly — hire the right team. That may all be true, but it isn’t enough.

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How To Do Tech Recruitment Marketing Efficiently?

Hacker Earth Developers Blog

It has become a priority for recruiters and the HR team, but mainly, it has become a priority for job seekers. Also, good talent acquisition software provides a recruitment marketing platform for your recruiting team to efficiently source, attract, engage, and hire the best suitable candidates. What is tech recruitment?