The Shift Beyond the Hype: Transitioning from Vanity Metrics to Authentic Business Objectives
Xebia
FEBRUARY 15, 2024
They can serve as early indicators o r pinpoint a sudden surge in something, for example a viral trend in social media. A vanity metric might be choosing to monitor a few app downloads – and a success (on the surface) would be if you notice a sudden spike in the number of app downloads – seems like a major win.
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