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B2B Medical Device Marketing Is Getting a B2C Makeover

Perficient

B2B marketing is undergoing a shift across industries. Look at companies like Salesforce or HubSpot for examples of great B2B consumer experiences. These organizations realize that there is still a ā€Cā€ hiding in B2B and are deploying some of the same B2C tactics to drive awareness, conversions, and long-term loyalty.

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SoftBank leads cash infusion into AI infrastructure company Pyxis One as it starts year with new name

TechCrunch

The infrastructure was built like a spectrum of offerings so that you could go full-out and tweak the AI marketing models, gather a team of data scientists and develop something, or just take 30 minutes of training and press a button to deploy the products and plug-ins. The Series C follows 600% revenue growth since 2018.

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Adobe Summit 2024: Top 5 MOps Sessions Weā€™re Excited About

Perficient

As Adobe continues to expand its footprint across all of Marketing Technology, Garett Meznarich (Director of Digital Marketing) and I (Technical Architect, Marketing Automation Team) thought it would be helpful to give you a Marketing Operations perspective on what sessions we are excited about this year.

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10 growth marketing experts share their 2022 predictions and New Yearā€™s resolutions

TechCrunch

The answers and advice we received were as varied as the people we polled, but nearly all of them indicated that learning ā€” e.g., analytics training, getting started with AI tools, etc. ā€” Have short-form videos (2:30 or less) peaked, or should marketers keep using this tool in 2022? Richard Meyer, growth marketer, Tuff.

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Wire grabs fresh funding for secure messaging tech thatā€™s big with G7 governments

TechCrunch

Though the team defended the changes as just a practical reflection of its refocused B2B mission.). “Some of the main differences are we are now getting fully based on MLS — they are jumping on that train a bit later,” he suggests. Duric agrees Matrix/Element is a key competitor.

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UKā€™s greenworkx takes aim at the domestic retrofit skills challenge

TechCrunch

And a training/upskilling/reskilling problem. Which means digital technology can of course help. And this is where a UK edtech startup founded last year, called greenworkx , is angling to step in — with a new spot of supportive construction: A digital pathway designed to boost the flow of skilled workers into green jobs.

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AR/VR with the Experts ā€“ Sunflower Lab Declared the Best by DesignRush!

Sunflower Lab

That is why we invest heavily in technology training so we can offer our clients emerging tech concepts like augmented reality and virtual reality. About DesignRush Design Rush is fundamentally a B2B marketplace that prides itself in guiding businesses to the best in professional agencies based on their areas of expertise.

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