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It’s time to evolve beyond marketing to create meaningful metaverse moments

CIO

I think of it by way of analogy: Not every business needs to have a social media strategy, but businesses that have customers who use social media need to know how to be present, or they lose an opportunity to be relevant. What about the game-changing technologies? That’s the direct customer experience.

Marketing 279
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Metaverse: The time for CIOs to experiment is now

CIO

Right now, the metaverse is essentially an undefined amalgam of technologies and concepts including but not limited to augmented reality (AR), avatars, blockchain, cryptocurrencies, extended reality (ER), mixed reality (MR), NFTs (non-fungible tokens), virtual reality (VR), and Web3. Follow the money.

VR 363
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Over 500 mobile apps are now using the term ‘metaverse’ to attract new users

TechCrunch

A true “metaverse” may not yet exist , but that hasn’t stopped marketers from adopting the buzzword to promote their apps and games on mobile app stores. Gaming platform Roblox was touted as a metaverse frontrunner. Startups began to describe themselves as metaverse companies. Image Credits: Sensor Tower.

Mobile 239
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Just like IRL, the metaverse requires infrastructure. We don’t have it yet

TechCrunch

A veteran cybersecurity expert, Avi led R&D teams for the Israeli Prime Minister’s Office and was head of R&D at GK8, a blockchain cybersecurity firm. When you make your way through the proverbial crowd in a metaverse, your VR headset has to render every other avatar next to you according to your perspective and spatial location.

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6 Tech Trends that will reshape Media & Entertainment in 2021

Trigent

Going forward, the focus will be more on making an interesting mix of videos, music, games, podcasts, etc. Currently, Asia and North America are the largest eSports markets and with greater adoption of AR/VR, this segment too will see fresh developments. Adoption was less and the price of AR/VR devices was pretty high.

Media 98
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The 11 ways in which the metaverse is shifting software development  

Capgemini

However, nothing compares to what might be about to happen – the convergence of artificial intelligence (AI), blockchain, and 6G/satellite connectivity combined with concepts like the metaverse will change the way we design, develop, and deploy software. We might also see our traditional user interaction devices change.

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A year on from Russia’s invasion, Ukrainian startups show astounding resilience

TechCrunch

After 2 months in an underground shelter they have also used their technology to register evidence of war crimes and provide the ability to immerse oneself into Ukraine to experience it, it’s now developing applications for psychological trauma treatment, VR medical trainin, combat surveillance systems and making the de-mining process safer.