article thumbnail

It’s time to evolve beyond marketing to create meaningful metaverse moments

CIO

I think of it by way of analogy: Not every business needs to have a social media strategy, but businesses that have customers who use social media need to know how to be present, or they lose an opportunity to be relevant. That’s the direct customer experience. What I think is equally interesting is the indirect customer experience.

Marketing 279
article thumbnail

Metaverse: The time for CIOs to experiment is now

CIO

Right now, the metaverse is essentially an undefined amalgam of technologies and concepts including but not limited to augmented reality (AR), avatars, blockchain, cryptocurrencies, extended reality (ER), mixed reality (MR), NFTs (non-fungible tokens), virtual reality (VR), and Web3. Follow the money.

VR 363
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Over 500 mobile apps are now using the term ‘metaverse’ to attract new users

TechCrunch

Social-crypto platforms — which were really just MMORPGs with a heavy financial component — were also dubbed metaverses, prompting land rushes for metaverse real estate. The terms “AR” and “VR” were found in 11% and 9% of the “metaverse” apps, respectively. Image Credits: Sensor Tower.

Mobile 239
article thumbnail

Top 11 Ecommerce trends to keep you ahead of the curve

Openxcell

trillion is expected to be generated by social media commerce by 2026 Smartphones are used by 91% of shoppers to make online purchases The eCommerce fraud detection and prevention market will reach over $69 billion by 2025 eCommerce trends in 2023 and beyond eCommerce’s future is much easier to predict. Their audience is real.

article thumbnail

Just like IRL, the metaverse requires infrastructure. We don’t have it yet

TechCrunch

A veteran cybersecurity expert, Avi led R&D teams for the Israeli Prime Minister’s Office and was head of R&D at GK8, a blockchain cybersecurity firm. When you make your way through the proverbial crowd in a metaverse, your VR headset has to render every other avatar next to you according to your perspective and spatial location.

article thumbnail

6 Tech Trends that will reshape Media & Entertainment in 2021

Trigent

Currently, Asia and North America are the largest eSports markets and with greater adoption of AR/VR, this segment too will see fresh developments. Augmented and Virtual Reality or AR/VR are unlocking new technology avenues for the media and entertainment world. Adoption was less and the price of AR/VR devices was pretty high.

Media 98
article thumbnail

10 Key Trends of Digital Transformation in Healthcare in 2022

OTS Solutions

Animal testing can be reduced, and human clinical trials can be expedited using AR and VR (Virtual Reality) technology, referred to as “virtual patients” or “organs-on-a-chip.” Blockchain. Just a decade ago, the use of augmented and virtual reality in healthcare was deemed science fiction.