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Why generic marketing approaches don’t work on software developers

TechCrunch

“Most of the technical content published misses the mark with developers. I think we can all do a better job,” author and developer marketing expert Adam DuVander says. DuVander was recommended to us by Karl Hughes, the CEO of Draft.dev, which specializes in content production for developer-focused companies.

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8 ways IT can help supercharge your sales team

CIO

Building sales requires a well-equipped sales team, and in today’s digital world, that means IT must become a strong support partner. Is your IT organization doing all it can to help sales team members build and retain customers?

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Leadership at its Peak: How Board Advisor Coaching Shapes Success

N2Growth Blog

The Role of Board Advisor Coaching in Shaping Success Board advisor coaching plays a critical role in shaping the success of organizations and their leaders. In today’s complex and rapidly changing business landscape, executives need more than technical expertise to thrive.

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Technical Advisors: Every Web/Mobile Startup Must Have One

SoCal CTO

But what was interesting to me was that I found myself recommending that each of them should have a technical adviser. Structure development contracts appropriately or directing the in-house team appropriately. This is exactly the kind of thing I'm doing as a Part-Time CTO or Technical Advisor for startups.

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3 force multipliers for digital transformation

CIO

But 2023 is shaping up to be paradoxical, and after speaking to hundreds of CIOs over the past couple of years, I have been advising them to seek force multipliers in their digital transformation initiatives. One of the common complaints agile team members voice is the number of coordination meetings and time spent in them.

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MKT1: Developer marketing is what startup marketing should look like

TechCrunch

MKT1 is a strategic marketing firm founded by experienced startup executives that is everything but a marketing agency. It advises startups on marketing approaches, recruiting and mentoring workshops, with some angel syndicate investing as well. It also provides a job board, a newsletter , and workshops for marketers.

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12 strategic tips CIOs can learn from tech vendor CTOs

CIO

CIOs are increasingly doing more software development and technology-focused work as part of their digital transformations, making the adage “every company is a software company” more of a truism with each digital wave. Adopt agile and DevOps methodologies to enhance the speed of development and deployment,’’ Kowsari says.