article thumbnail

The early returns on gen AI for software development

CIO

Generative AI is already having an impact on multiple areas of IT, most notably in software development. Still, gen AI for software development is in the nascent stages, so technology leaders and software teams can expect to encounter bumps in the road.

article thumbnail

Why generic marketing approaches don’t work on software developers

TechCrunch

“Most of the technical content published misses the mark with developers. I think we can all do a better job,” author and developer marketing expert Adam DuVander says. DuVander was recommended to us by Karl Hughes, the CEO of Draft.dev, which specializes in content production for developer-focused companies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

7 ways diversity and inclusion help teams perform better

CIO

And many of those campaigns seem, in retrospect, to have been little more than marketing. Politics — and even marketing — aside, there is no doubt that your teams should be diverse. This is especially true for technical teams, where innovation is your lifeblood, but it is true for every team, everywhere.

article thumbnail

How Developer Observability is Transforming Dev Role

Hacker Earth Developers Blog

This article was written by Alwayne Powell, the Senior Digital Marketing Manager at 8×8 contact centre and communication platform. Alongside streamlined processes and collaborative efficiency, DevOps teams need real-time access to detailed, correlative, context-rich data and analytics. You can find them on LinkedIn.

article thumbnail

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

article thumbnail

Draft.dev CEO Karl Hughes on the importance of using experts in developer marketing

TechCrunch

Developers can be a tough crowd. They typically hate being marketed to and are often short on time, which sets a particularly high bar for any content marketing aimed at them. Coming up with relevant content that developers find interesting takes specific know-how, and this is where Draft.dev comes in.

article thumbnail

Lessons Learned in Product Development from Paulo Neto’s eMLS Success

Perficient

As Paulo spoke about the dedication, strategic thinking, and adaptability necessary to thrive in the world of competitive gaming, we couldn’t help but draw parallels to our experiences in product development. This requires a deep understanding of marketing dynamics, user expectations, and emerging technologies.