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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

. “Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background. ” Khoury has a colorful background.

Marketing 234
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Master These Vital Aspects To Digital Marketing

Strategy Driven

You really can’t expect your business to get far at all without a good, strong focus on digital marketing. Any digital marketing campaign you have will need to have a lot of focus and drive behind it, and generally you will find that it is important to make sure you are putting whatever effort into it you are able to.

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Social Media Demystified

N2Growth Blog

If you find all the noise around social media to be confusing, rest assured that you’re not alone. Blogging since 2002, being actively involved in digital marketing since the early 90′s, and being online since the days of the ARPANET I have a bit of history with most things digital.

Media 127
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The Social Network: 5 Reasons Why You Should Hire a Social Media Manager (Now!)

Strategy Driven

We all know how important digital marketing is especially when it comes to social media. billion social media users around the globe so each business is sure to find its target audience on social media. This is where the job of a social media manager comes in to help manage the social network for your company.

Social 26
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Spanish scale-ups club together to shift the tech policy agenda

TechCrunch

I don’t care about the $1BN valuation; we care about job creation, sales, the ‘social cash flow’ that these type of companies can contribute,” she adds. “So I think that’s one of our biggest social and economical impacts. ” Super scalers? “The other thing that we need is investment.

Policies 208
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5 Ways Content Can Help Your Company’s SEO Efforts

Strategy Driven

If you’re hoping to improve your business’s search engine rankings, you may be wondering whether SEO content writing and tweaking your marketing strategies could help. It Can Span a Wide Range of Strategies. However, you can also launch social media campaigns, email marketing campaigns and employ search marketing tactics.

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The Benefits of Brand Purpose (and Risks of Not Living Up to It)

Perficient

While 76% of marketing leaders believe their brand has a defined purpose, only 10% of those marketers say they have a meaningful action plan behind their brand purpose. Why Brand Purpose Matters Brand purpose isn’t a promotion strategy. Instead, it’s a filter to apply to marketing and operational decisions.