Remove Digital Marketing Remove Generative AI Remove Innovation
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Aid Generative AI to Fuel Your Digital Marketing Efforts

Perficient

The world of Digital Marketing is challenging and always updating with new strategies. To stay on top of the competition, businesses need to leverage the latest technologies like Generative AI. In this blog, we’ll get to know what Generative AI is, how it works, and steps for using it in your digital marketing strategies.

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Content Authoring Assistance Using Generative AI in AEM

Perficient

The Era of Generative AI is Upon Us “The Age of AI has Begun” – states Bill Gates regarding the recent surge of AI tools and AI capability. We’ve already been seeing real innovation in generative AI, especially in specific formats like copy, conversation, and image generation.

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Level the playing field with GenAI: Top SMB use cases

CIO

And with its ability to create diverse new content such as articles, code and even videos, generative AI (GenAI) is no exception. A/B testing, a vital part of digital marketing, can also be conducted through GenAI, so companies can evaluate which content performs best to optimize conversion rates.

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Recap: Writer and Perficient Generative AI Event in NYC

Perficient

From August 2022 to August 2023, “How to use AI” has skyrocketed on Google Trends by 507% with many leading innovators believing that this is the next internet boom. With the proliferation of AI disrupting every industry, AI adoption is vital for organizations that wish to remain viable and competitive.

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7 signs you may not be a transformational CIO

CIO

Focused on digitization and innovation and closely aligned with lines of business, some 40% of IT leaders surveyed in CIO.com’s State of the CIO Study 2024 characterize themselves as transformational, while a quarter (23%) consider themselves functional: still optimizing, modernizing, and securing existing technology infrastructure.

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How to Harness Generative AI for Thought-Leadership Content Creation

Perficient

I leveraged AI to help inform this article. Let’s explore how to leverage generative AI to automate impactful thought-leadership content creation. For instance, I asked ChatGPT who would read an article about creating thought leadership content using AI. First, use AI to generate a content outline around your topic.

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How CIOs use AI to elevate CX services

CIO

“That focus means we’re generating good customer outcomes more regularly than we were 12 or 18 months ago. Banking on AI Kavin Mistry, head of digital marketing and personalization at TSB Bank, is another executive exploring how AI and machine learning (ML) can boost CX.