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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

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A Guilty Conscience = A Great Hire??? :: Women on Business

Women on Business

By Maribeth Kuzmeski Are you looking to add new individuals to your team in 2011? Studies show that hiring guilt-prone employees is smart business! Keep in mind, there is a big difference between guilt-prone and guilty) Guilt-ridden people make better employees, tend to work hard, perform better and are less likely to call in sick.

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Be an Advocate for Yourself :: Women on Business

Women on Business

Use Your Web of Influence Years ago, I went through a training program on customer. You need to advocate for yourself and create the visibility and credibility within the organization to get recognized and rewarded. Related posts: Is a Corporate Board Seat in Your Future? This past week I had the opportunity to not only. Post by Jane K.

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AoAD2 Chapter: Discovery

James Shore

Those team members have the background and training to decide what to do. I discussed it in “Validated Learning” on p.XX, but to recap, validated learning involves making a hypothesis about your market—your customers, users, and other stakeholders—building something you can put in front of them, and measuring what happens.

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Leadership Strategies: Are You a Davos Woman?

Women on Business

1 Comments 1 Women Entrepreneurs January 18th, 2011 at 5:42 pm Thanks for this post. Categories : Contests , Equality , Female Executives , Leadership Contact Sylvia Lafair, author of Dont Bring It To Work: Breaking the Family Patterns that Limit Success at sylvia@ceoptions.com.

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Health, Wellness, and a Giveaway to WomenonBusiness Readers

Women on Business

20 Best Marketing and Social Media Blogs by Women from Forbes Includes WomenOnBusiness.com Forbes.com published a list of the top 20 marketing and. Summer Giveaway from Women on Business Thanks to CSN for offering another giveaway to WomenonBusiness.com readers.

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WHY WOMEN'S NATURAL SOFTER SKILLS ARE COMING TO THE FORE IN BUSINESS

Women on Business

Facebook, Twitter, Linkedin are seeing huge surges in registration, as businesses realise this is where they need to be to compete in today’s market. So what are the main differences between standard marketing / advertising, and online Social Media? Our old ways of advertising were all very one way.