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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Here, we explore two stellar examples in the Australian Grand Prix and Australian Open.

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LaLiga transforms fan experience with AI

CIO

IT is playing a key role in how the world’s most popular sport is played and experienced in Spain. The country’s premier football division, LaLiga, is leveraging artificial intelligence and machine learning (ML) to deliver new insights to players and coaches, and to transform how fans enjoy and understand the game.

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LLMs come to workplace morale monitoring, as Loopin raises $1.9M for its platform

TechCrunch

Employing a combination of Open AI’s ChaptGPT, combined with its own proprietary coaching platform for staff well-being, Loopin hopes to break out from the rest of the field. After leaving the armed forces, Ben went into coaching leadership teams at corporates, including the England Football Team and Manchester United.

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How Big Data Has Transformed Sports

BrainStation Technology

In a relatively short period of time, big data has become a big business in professional sports. The market for sports analytics is expected to reach almost $4 billion by 2022, and teams around the world are racing to find a competitive advantage. The way we play may soon never be the same. The result?

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Rackspace’s Brian Lillie on the importance of leadership principles

CIO

After leaving Equinix in 2019, he hiked the Camino de Santiago in Spain, became a life coach through UC Davis Extension, and in 2020, took a Stanford philosophy course on the meaning of life. Looking back, Lillie realized that as a father of four and 20 years spent coaching youth sports, this purpose statement has been central from early on.

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Daily Crunch: ??In an all-cash deal, Microsoft will buy Activision Blizzard for $68.7B

TechCrunch

Hello and welcome to Daily Crunch for January 18, 2022! Roll bets that private photos are the future of creator-fan relationships : The creator economy continues to attract founder attention in 2022, today’s launch of Roll reminds us. Mustard’s sports coaching software raises more capital : After securing $1.7

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Masters, an app for training with celeb athletes, closes a $2.7M seed funding round

TechCrunch

It’s now 2022 and there are many, many apps out there that allow you to do cardio or build muscle by taking classes inside smartphone apps. Plus there is Moxie , where coaches create their own courses. Capital from this round of funding will be deployed by Masters to sign new athletes, launch an Android app and improve the product.

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