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Thinking of hibernating through the metaverse winter?

CIO

If you’re skeptical about dipping your enterprise’s virtual toes into a metaverse, rightfully so. While some investors and developers pulled back , others kept forging ahead, developing chips for augmented and virtual reality, trialing advertising through augmented reality, and “stockpiling gaming content,” according to CBInsights.

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Daily Crunch: ‘Network issue’ causes cloud outage that takes down multiple Microsoft services for 4+ hours

TechCrunch

Remember in October when Shutterstock and OpenAI paired up to add some artificial intelligence to Shutterstock’s libraries? Training in VR : Paul reports that Gemba, a corporate VR training platform used by Coca-Cola and Pfizer, raises $18 million. When it comes to large language models, should you build or buy?

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Extra Crunch roundup: NS1 EC-1, Pakistan’s tech ecosystem, SPACs bonanza

TechCrunch

Can advertising scale in VR? It’s not hard to imagine how advertising could be valuable in VR: billboards on streetscapes, magazine covers on newsstands, cereal boxes in virtual kitchens. That said, VR advertising has a ton of untapped potential — but it’s going to take a minute to reach profitable scale.

VR 244
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9 Mobile App Development Trends for 2022

KitelyTech

The use of artificial intelligence in app development has seen a huge rise in recent years, and it’s likely that this will continue into 2022. Video-based Advertising. As more and more people turn to their screens for content, it is likely that advertisers will respond with video advertisements.

Mobile 52
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8 open source companies from YC Demo Day Winter ’22

TechCrunch

What it says it does: Unai is developing a VR headset and virtual world that aims to help people feel connected to one another in the virtual world. Promises include: Unai wants to make VR interactions look, feel and sound like they do in real life. You can also … clone your voice? Deepfake yourself? Use wisely.

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6 Tech Trends that will reshape Media & Entertainment in 2021

Trigent

Ad-supported models will work well provided platforms collate sufficient data for targeted advertising. The UK Streaming Wars report shows that viewers are now increasingly open to ad-supported video options, so the onus is on the digital advertising industry to help marketers meet consumer needs with an enjoyable experience.”

Media 98
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3 ways to beat the competition and stay ahead in the Media and Entertainment industry

Trigent

From live to connected TV, desktops to mobile, and new immersive platforms driven by Augmented and Virtual Reality (AR/VR) – the transition is for all to see. Advertising models are being revised too in order to factor in this paradigm shift making way for native, vertical, 360-degree, and programmatic ads.

Media 98