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Why Adopting New Technologies like AR and VR are Essential for Your Business?

Trigent

In that case, it is essential to understand why companies consider adopting new technologies or digital transformations like Augmented Reality (AR) and Virtual Reality (VR) to meet customer needs. While AR and VR offer many revolutionary experiences, XR is based on the same technologies. million VR users and 110.1

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Thinking of hibernating through the metaverse winter?

CIO

If you’re skeptical about dipping your enterprise’s virtual toes into a metaverse, rightfully so. While some investors and developers pulled back , others kept forging ahead, developing chips for augmented and virtual reality, trialing advertising through augmented reality, and “stockpiling gaming content,” according to CBInsights.

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Daily Crunch: ‘Network issue’ causes cloud outage that takes down multiple Microsoft services for 4+ hours

TechCrunch

Training in VR : Paul reports that Gemba, a corporate VR training platform used by Coca-Cola and Pfizer, raises $18 million. He writes, “Virtually all of these capabilities still sit in canary branches and behind experiment flags, but they do show where Google plans to take this project in the months ahead.”

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Extra Crunch roundup: NS1 EC-1, Pakistan’s tech ecosystem, SPACs bonanza

TechCrunch

Can advertising scale in VR? It’s not hard to imagine how advertising could be valuable in VR: billboards on streetscapes, magazine covers on newsstands, cereal boxes in virtual kitchens. That said, VR advertising has a ton of untapped potential — but it’s going to take a minute to reach profitable scale.

VR 244
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8 open source companies from YC Demo Day Winter ’22

TechCrunch

What it says it does: Unai is developing a VR headset and virtual world that aims to help people feel connected to one another in the virtual world. Promises include: Unai wants to make VR interactions look, feel and sound like they do in real life. You can also … clone your voice? Deepfake yourself? Use wisely.

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9 Mobile App Development Trends for 2022

KitelyTech

Video-based Advertising. As more and more people turn to their screens for content, it is likely that advertisers will respond with video advertisements. Video advertisements are more likely to get a user’s attention than other types of advertisements, and they are likely to be more effective as a result. .

Mobile 52
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3 ways to beat the competition and stay ahead in the Media and Entertainment industry

Trigent

From live to connected TV, desktops to mobile, and new immersive platforms driven by Augmented and Virtual Reality (AR/VR) – the transition is for all to see. Advertising models are being revised too in order to factor in this paradigm shift making way for native, vertical, 360-degree, and programmatic ads.

Media 98