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Growth marketing roundup: cool SaaS, marketing lies, VR ads and more

TechCrunch

With the help of your recommendations, this week we were able to interview Peep Laja and Lucy Heskins, and publish multiple guest columns on growth-related topics including homepage testing, marketing lies to watch out for, VR ad opportunities, company-naming and ad compliance. Extra Crunch) Can advertising scale in VR?

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From Promoting to Creating: How an Advertising Leader Found His Calling in VR Gaming

Toptal

Why did one designer leave a prominent role in the advertising industry and travel halfway around the world to pursue a UX career in VR gaming?

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Why Adopting New Technologies like AR and VR are Essential for Your Business?

Trigent

In that case, it is essential to understand why companies consider adopting new technologies or digital transformations like Augmented Reality (AR) and Virtual Reality (VR) to meet customer needs. While AR and VR offer many revolutionary experiences, XR is based on the same technologies. million VR users and 110.1

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Daily Crunch: ‘Network issue’ causes cloud outage that takes down multiple Microsoft services for 4+ hours

TechCrunch

Training in VR : Paul reports that Gemba, a corporate VR training platform used by Coca-Cola and Pfizer, raises $18 million. Atomic brings R&D to RNA for drug discovery : Devin writes that, with new funding, Atomic AI envisions RNA as the next frontier in drug discovery.

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Extra Crunch roundup: NS1 EC-1, Pakistan’s tech ecosystem, SPACs bonanza

TechCrunch

Can advertising scale in VR? It’s not hard to imagine how advertising could be valuable in VR: billboards on streetscapes, magazine covers on newsstands, cereal boxes in virtual kitchens. That said, VR advertising has a ton of untapped potential — but it’s going to take a minute to reach profitable scale.

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Extra Crunch roundup: Clubhouse UX teardown, YC Demo Day favorites, proptech VC survey, more

TechCrunch

Almost every private equity and venture capital investor now advertises that they have a platform to support their portfolio companies, “however, most of us don’t have the budget of an Andreessen Horowitz to support almost every major need” for each startup they’ve bet on, says Versatile VC founder David Teten.

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AI creative platform D-ID, the tech behind those viral videos of animated family photos, raises $25M

TechCrunch

z International, advertising agency Publicis and Digitas Vietnam partnered with D-ID on marketing efforts for a local festival. It has partnered with VR/AR platform maker The Glimpse Group to help develop AI, AR and VR applications for the metaverse. . It’s worked with Warner Bros. We’re excited for what the future holds.”