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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

For Chief Marketing Officers in particular, this evolution has led to a dilution of their traditional roles – those centered around managing advertising campaigns and promotions – and the introduction of new responsibilities tied to an understanding of the commercial landscape.

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Don’t Eliminate Tension, Harness it

Steve Farber

He then created a fitness plan based on “dynamic tension,” and, with the help of a timeless advertising campaign, laid the groundwork for the modern fitness industry. But the success of Anytime Fitness didn’t really take off until its leadership began managing certain tensions that all entrepreneurs face.

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The Big Picture of Business – Business Success Checklist

Strategy Driven

Provide leadership. Strategic Plan includes provisions for refinancing, equity and debt financing. Accounting firm utilization plan is annually updated, with realistic, measurable goals. Banking and investing plan is annually updated, with realistic, measurable goals. Assets are adequately valued and managed.

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The Making of Legends

Strategy Driven

I have conducted countless strategy meetings where leaders cannot articulate business philosophies, but they can accurately recite lyrics from “golden oldie” song hits, TV trivia and advertising jingles. I have spoken at conferences, strategic planning retreats, symposia, workshops and board meetings for hundreds.

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Relational Leadership and Employee Retention – A Match, part 3.

Strategy Driven

Community Marketing becomes strategic to a respected organization. Relational Leadership is people-centric. Many business plans leave out the community component or treat it lightly deeming it disconnected to the business purpose. People are the core of this leadership style.

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Public Service Announcements

Strategy Driven

When television hit in the late 1940s, public service advertising was institutionalized. Many of the famous PSA campaigns were created by The Advertising Council. This was a consortium of advertising agencies who lent their creativity on a volunteer basis to a variety of causes. PSAs were aired, just as had been done on radio.

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Navigate Your Path to Success

Women on Business

In this fast paced business environment, people are just too busy to seek you out so you need to strategically plan how to create your visibility, how best to communicate your value proposition and to whom. Without this GPS or strategic plan, you are quite simply less likely to reach your career destination.