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Navigating ad fraud and consumer privacy abuse in programmatic advertising

TechCrunch

Previously, he was one of the early engineers on Amazon’s fraud prevention and risk management team and held various product leadership roles building ad tech and enterprise privacy technologies. Analyze your budget with quality versus reach in mind — fraudsters continue to take advantage of advertisers’ historic obsession with reach.

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Instacart shakes up its leadership structure as the market awaits its IPO

TechCrunch

However, Instacart this morning announced a slew of promotions inside of its senior leadership, and given that the company filed for an IPO — albeit privately — we’re paying extra attention. Because search advertising is a big damn market. Briefly, the U.S. That’s Rogers’ job now.

Marketing 214
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Leadership Inspirations ? Advertising

Strategy Driven

“When business is good it pays to advertise, when it is bad you have got to advertise.” You just finished reading Leadership Inspirations - Advertising ! The post Leadership Inspirations – Advertising appeared first on StrategyDriven. ” Red Auerbach (1917 – 2006).

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Growth marketing roundup: cool SaaS, marketing lies, VR ads and more

TechCrunch

Navigating ad fraud and consumer privacy abuse in programmatic advertising : Did you know that “ad fraud exceeded $35 billion last year, a figure expected to rise to $50 billion by 2025”? Extra Crunch) Can advertising scale in VR? Have you been on the fence about VR advertising for your company? Recommender: Livongo.

VR 257
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Data-first approach improves audience experiences and drives advertising revenue in the streaming world

Capgemini

While there is massive opportunity for media companies to establish a direct relationship with the end consumer, companies also face significant fragmentation in a highly competitive environment where we expect leadership and dominance to be pervasive in the foreseeable future. Advertisers are increasingly shifting to AVOD streaming.

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TipTip uses a hyperlocal strategy to help Southeast Asian creators monetize

TechCrunch

But many of them don’t have the social media clout to attract advertisers. TipTip wants to help them build up followers in their communities using an offline/online strategy, and monetize by selling content instead of relying on advertising algorithms. We view them as necessary and complementary to our services.

Strategy 239
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Rising Tide Rents and Robber Baron Rents

O'Reilly Media - Ideas

It first became obvious with social media: recommended posts and amplification of addictive, divisive content in order to keep users scrolling, creating additional surface area for advertising. Amazon was late to the party, but once it discovered advertising, it went all in.