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Navigating ad fraud and consumer privacy abuse in programmatic advertising

TechCrunch

Previously, he was one of the early engineers on Amazon’s fraud prevention and risk management team and held various product leadership roles building ad tech and enterprise privacy technologies. Analyze your budget with quality versus reach in mind — fraudsters continue to take advantage of advertisers’ historic obsession with reach.

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CIOs in transition: 5 tips for landing your next IT leadership job

CIO

At some point in your career, you’re likely to find yourself in transition, having left an IT leadership job without a new one lined up. While you may have planned or negotiated an exit, very often such departures are beyond your direct control, due to a leadership change, acquisition, or another strategic event.

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TipTip uses a hyperlocal strategy to help Southeast Asian creators monetize

TechCrunch

But many of them don’t have the social media clout to attract advertisers. TipTip wants to help them build up followers in their communities using an offline/online strategy, and monetize by selling content instead of relying on advertising algorithms. We view them as necessary and complementary to our services.

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Chief AI officer: What it takes to land the C-suite’s hottest new job

CIO

They should be able to work collaboratively with many departments in developing AI strategy and vision, and they should be able to design and target relevant business use cases, assess project outcomes, and measure ROI in each case. Coto typically oversees AI-related initiatives and strategies within the units that his team serves.

CTO 318
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Author E. Freya Williams has a Message for Tech Leaders

CIO

I was working in advertising when I had my first child and realized that I couldn’t continue selling people stuff they didn’t need for a living. They all shared six characteristics that account for their uncommon success: Iconoclastic leader: In all cases, one individual emerged as the spiritual leader of the strategy. In the U.S.,

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Leadership Inspirations ? Advertising

Strategy Driven

“When business is good it pays to advertise, when it is bad you have got to advertise.” You just finished reading Leadership Inspirations - Advertising ! The post Leadership Inspirations – Advertising appeared first on StrategyDriven. ” Red Auerbach (1917 – 2006).

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Digital listening reveals 3 leading innovation drivers

CIO

To gain perspective, Iron Mountain sponsored research by Quadrant Strategies, which used digital listening technologies to study public online conversation trends among enterprise decision-makers. Metaverse Opportunities Advertising: Advertisers see the metaverse as a powerful way to connect with and reach consumers.