Data-first approach improves audience experiences and drives advertising revenue in the streaming world
Capgemini
JULY 6, 2021
The pandemic forced many large media players and content owners such as Disney (ESPN, FOX, National Geographic, and Pixar), Discovery (Discovery, HGTV, Warner Brothers, TLC, Animal Planet, and HBO) and even smaller players to develop their own direct-to-consumer VOD apps. Advertisers are increasingly shifting to AVOD streaming.
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