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Navigating ad fraud and consumer privacy abuse in programmatic advertising

TechCrunch

Jalal Nasir is the founder and CEO of Pixalate , a global ad fraud intelligence and marketing compliance platform. Previously, he was one of the early engineers on Amazon’s fraud prevention and risk management team and held various product leadership roles building ad tech and enterprise privacy technologies. Although 78% of U.S.

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Growth marketing roundup: cool SaaS, marketing lies, VR ads and more

TechCrunch

With the help of your recommendations, this week we were able to interview Peep Laja and Lucy Heskins, and publish multiple guest columns on growth-related topics including homepage testing, marketing lies to watch out for, VR ad opportunities, company-naming and ad compliance. Extra Crunch) Can advertising scale in VR?

VR 257
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Data-first approach improves audience experiences and drives advertising revenue in the streaming world

Capgemini

While there is massive opportunity for media companies to establish a direct relationship with the end consumer, companies also face significant fragmentation in a highly competitive environment where we expect leadership and dominance to be pervasive in the foreseeable future. Advertisers are increasingly shifting to AVOD streaming.

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Author E. Freya Williams has a Message for Tech Leaders

CIO

I was working in advertising when I had my first child and realized that I couldn’t continue selling people stuff they didn’t need for a living. The recent shift in messaging from Blackrock CEO Larry Fink who has dropped the term ESG after his previous vocal leadership on these issues is an example of how tough this landscape can be.

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Be aware: Your company is watching you

TechCrunch

AktivTrak claims it is used by 9,000+ organizations, and that its tool can be used to “Reference detailed logs of user activities and security events to better understand what transpired, when and by whom, while simultaneously providing insights to help ensure compliance.” Screenshot: AktivTrak website ).

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Ad Practitioners acquires Knoq to move the startup’s door-to-door marketing approach online

TechCrunch

Knoq leadership has already moved to join Ad Practitioners in Puerto Rico, with the rest of the Knoq team set to relocate later this year as well. ” 3 adtech and martech VCs see major opportunities in privacy and compliance.

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Leadership Strategies: Are You a Davos Woman?

Women on Business

When I first posed this question to a group of women executives who have joined to attend our “ WELL: Women Executive Leadership Learning ” program in March, they stayed traditional, talking about what they thought the men in the dark suits would find of interest. Bold Leadership There are so many words to describe leadership and almost.