Navigating ad fraud and consumer privacy abuse in programmatic advertising
TechCrunch
JULY 7, 2021
Jalal Nasir is the founder and CEO of Pixalate , a global ad fraud intelligence and marketing compliance platform. Programmatic advertising is a $200 billion global marketplace that is rapidly growing and far-reaching, with Connected TV (CTV) serving as its latest accelerant. Although 78% of U.S.
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