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Navigating ad fraud and consumer privacy abuse in programmatic advertising

TechCrunch

Jalal Nasir is the founder and CEO of Pixalate , a global ad fraud intelligence and marketing compliance platform. Programmatic advertising is a $200 billion global marketplace that is rapidly growing and far-reaching, with Connected TV (CTV) serving as its latest accelerant. Although 78% of U.S.

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Pixalate tunes into $18.1M for fraud prevention in television, mobile advertising

TechCrunch

million in growth capital for its fraud protection, privacy and compliance analytics platform that monitors connected television and mobile advertising. Navigating ad fraud and consumer privacy abuse in programmatic advertising. Digital advertising is big business. Pixalate raised $18.1 million to date.

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Building-code compliance startup UpCodes gets $3.36M in pre-Series A funding

TechCrunch

UpCodes , a startup that develops building-code compliance tools, announced today it has raised $3.36 It is also used by rental tenants, landlords, homeowners, general contractors, plumbers and electricians — basically anyone with a question about building-code compliance. million in pre-Series A funding.

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Ketch raises $23M to automate privacy and data compliance

TechCrunch

Ketch , a startup aiming to help businesses navigate the increasingly complex world of online privacy regulation and data compliance, is announcing that it has raised $23 million in Series A funding. ” 3 adtech and martech VCs see major opportunities in privacy and compliance. .” ” Image Credits: Ketch.

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Data-driven Advertising in a Privacy-First World: Exploring the Power of Google Enhanced Conversions

Perficient

Google Enhanced Conversions is a feature in Google Ads that allows advertisers to measure and track the performance of their online campaigns more accurately. With Enhanced Conversions, advertisers can capture and measure various types of conversions beyond standard website conversions.

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Growth marketing roundup: cool SaaS, marketing lies, VR ads and more

TechCrunch

With the help of your recommendations, this week we were able to interview Peep Laja and Lucy Heskins, and publish multiple guest columns on growth-related topics including homepage testing, marketing lies to watch out for, VR ad opportunities, company-naming and ad compliance. Extra Crunch) Can advertising scale in VR?

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Cannabis marketing startup Fyllo acquires DataOwl

TechCrunch

As an example, founder and CEO Chad Bronstein (previously the chief revenue officer at digital marketing company Amobee) said that retailers will be able to use the Fyllo platform to send promotional texts to regular customers while, crucially, ensuring that those campaigns are fully in compliance with state and local regulations.

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