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Navigating ad fraud and consumer privacy abuse in programmatic advertising

TechCrunch

Jalal Nasir is the founder and CEO of Pixalate , a global ad fraud intelligence and marketing compliance platform. Programmatic advertising is a $200 billion global marketplace that is rapidly growing and far-reaching, with Connected TV (CTV) serving as its latest accelerant. Although 78% of U.S.

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US proposes draft data privacy legislation

CIO

One of the proposed legislation’s central tenets is its focus on data minimization, which could compel businesses to reevaluate their data collection and retention strategies. Companies may need to adopt more stringent protocols for handling sensitive information and ensure compliance with new requirements to safeguard consumer privacy.

Data 209
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Data-driven Advertising in a Privacy-First World: Exploring the Power of Google Enhanced Conversions

Perficient

Google Enhanced Conversions is a feature in Google Ads that allows advertisers to measure and track the performance of their online campaigns more accurately. With Enhanced Conversions, advertisers can capture and measure various types of conversions beyond standard website conversions.

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Data-driven strategies increase audience engagement and boost content monetization and advertising revenues

Capgemini

On the ad sales side of things, media houses and publishers need to realign how to predict and sell content based on customers’ interests, while the advertisers reassess the best way to optimize their ad spend. Customer data is going to be pivotal for audience engagement, content monetization, and advertising revenues.

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Digital KPIs: The secret to measuring transformational success

CIO

These objectives overlap and are interdependent, but separating them in this way highlights the three steps CIOs should take to ensure their KPI strategies align with their three objectives. For example, in media and ecommerce, CIOs may select revenue growth from digital subscriptions and advertising.

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Surfside, a marketing technology for the cannabis space, inhales $4 million

TechCrunch

Jon Lowen and Michael Blanche both hail from SITO Mobile, where they worked on location-based advertising and marketing via mobile devices. The duo has built a platform that uses many of the same principles to bring better marketing acumen and strategies to businesses in the cannabis space.

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Top 15 data management platforms available today

CIO

The term “data management platform” can be confusing because, while it sounds like a generalized product that works with all forms of data as part of generalized data management strategies, the term has been more narrowly defined of late as one targeted to marketing departments’ needs. What are the benefits of data management platforms?

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