Henkel embraces gen AI as enabler and strategic disruptor
CIO
FEBRUARY 15, 2024
Its industrial B2B arm focuses on adhesives technologies, like Loctite, while its B2C consumer goods arm owns brands such as Dial and Purex. At the time, the team was focusing on traditional AI, using machine learning capabilities to build a recommendation engine that could help end users perform TPO on the fly. “In
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