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Strategic warfare: How to hire and retain top analytics talent

TechCrunch

Chuck Soha , a managing director at StoneTurn , has over 15 years of professional experience in data analytics in a multitude of risk, litigation/dispute, compliance and assurance engagements. However, as an analytics professional grows both professionally and personally, that thumbprint can change over time.

Analytics 203
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What is predictive analytics? Transforming data into future insights

CIO

Predictive analytics definition Predictive analytics is a category of data analytics aimed at making predictions about future outcomes based on historical data and analytics techniques such as statistical modeling and machine learning. from 2022 to 2028. As such it can help adopters find ways to save and earn money.

Analytics 363
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In freemium marketing, product analytics are the difference between conversion and confusion

TechCrunch

Jeremy Levy is CEO and co-founder of Indicative , a product analytics platform for product managers, marketers and data analysts. The freemium marketing approach has become commonplace among B2C and B2B software providers alike. The (multi) million-dollar question is, how do they do it? More posts by this contributor.

Analytics 226
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How To Master Market Segmentation

Crunchbase News

By Tracy Young In go-to-market organizations, segmentation underpins strategic decision-making, influencing how markets are approached, internal organization, product development and resource allocation. How it works Unified market understanding aligns the entire company, facilitating progress.

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The Hidden ROI of Embedded Analytics for SaaS Companies

Most companies realize the value third party analytics solutions offer in delivering a best-of-breed capability to market quickly. However, end-user expectations have moved beyond what embedded analytics can offer and now encompass a seamless user experience, easy to use self-service, and immediate data response times.

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5 tips for excelling at self-service analytics

CIO

One potential solution to this challenge is to deploy self-service analytics, a type of business intelligence (BI) that enables business users to perform queries and generate reports on their own with little or no help from IT or data specialists. But there are right and wrong ways to deploy and use self-service analytics.

Analytics 342
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Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

Perficient

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.

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How to Deliver a Modern Data Experience Your Customers Will Love

In embedded analytics, keeping up with the pace of innovation is challenging. Download Qrvey's guide to ensure your analytics keep pace so you can solve your user's biggest challenges, delight them, and set your product apart from the competition.

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How King Crushes New Product Development using Data-Driven Insights

Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker

King’s product managers rely heavily on analyzing product features using analytics data and visualization to improve outcomes. This session will examine how this works for King, but more importantly how this can be applied to other types of products. Come learn to crush analytics with King.

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The Definitive Guide to Embedded Analytics

But many companies fail to achieve this goal because they struggle to provide the reporting and analytics users have come to expect. The Definitive Guide to Embedded Analytics is designed to answer any and all questions you have about the topic. It will show you what embedded analytics are and how they can help your company.

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Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Tune in to this webinar to hear how Mark43 Product Manager Richard Cheng went about researching, prototyping, and iterating to deliver analytics and business intelligence tools to police departments, emergency call centers, and other public safety agencies, bringing Mark43 users a positive and effective product experience.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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How to Operationalize Data From Multiple Sources to Deliver Actionable Insights

Speaker: Speakers from SafeGraph, Facteus, AWS Data Exchange, SimilarWeb, and AtScale

Data and analytics leaders across industries can benefit from leveraging multiple types of diverse external data for making smarter business decisions. Data and analytics specialists from AWS Data Exchange and AtScale will walk through exactly how to blend and operationalize these diverse data external and internal sources.

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How to Develop a Recession-Proof Product-Led Strategy

Speaker: Wes Bush, Author of "Product-Led Growth"

What features do their strategies have that allow them to see continued success in this ever-changing market? How to effectively implement PLG strategies into your business. How to adjust your product-led strategy during uncertain times. Wes will also discuss and teach you: Case studies of successful and failed PLG strategies.

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The Problem with Product Market Fit (and What to Use Instead)

Speaker: Daniel Elizalde - Product Executive and Advisor

There is a big problem with the term "product market fit." Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. Ask ten people to define PMF and you’ll get ten different answers. All of them are useless because they are not actionable.