In freemium marketing, product analytics are the difference between conversion and confusion
TechCrunch
FEBRUARY 26, 2021
Jeremy Levy is CEO and co-founder of Indicative , a product analytics platform for product managers, marketers and data analysts. The freemium marketing approach has become commonplace among B2C and B2B software providers alike. The (multi) million-dollar question is, how do they do it? More posts by this contributor.
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