TechCrunch

MARCH 8, 2021

“Microinfluencers” are gaining clout among marketers. Before launching Influenxio, Ko spent 15 years working in the digital marketing field, serving as an account manager at Yahoo! He wanted to create a startup that would combine what he had learned about digital marketing and make accessible to more businesses.

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Strategy Driven

AUGUST 4, 2021

In order to get the most out of your marketing budget, you need to constantly monitor the performance of your campaigns to ensure you maximize on ROI. Here are five effective ways to maximize your digital marketing ROI. Set measurable goals for your marketing campaign. Improve your digital marketing skills.

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Strategy Driven

OCTOBER 7, 2021

Digital marketing is the future of marketing. Researchers have found a 20% increase in digital marketing activities of businesses from 2020 to 2021. This suggests that the pandemic has urged more and more people to turn towards digital marketing. 6 Effective Digital Marketing Tips For Entrepreneurs.

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Digital Marketing Marketing Media Analytics 49

Capgemini

JANUARY 19, 2022

The best way to do this is to bring together people, processes, and marketing technology across your organization, removing obstacles to create what we at Capgemini call the Frictionless Enterprise. Based on this understanding, we see marketing as an ecosystem. Marketing organization – a set of functions, roles, and resources within a.

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TechCrunch

FEBRUARY 21, 2023

Caroline Hogan Contributor Share on Twitter Caroline Hogan is senior director of vendor marketing at Gartner Digital Markets , where she helps software providers accelerate growth. Identify the sources businesses trust when evaluating software Businesses are turning to rich, analytical sources for advice.

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Perficient

NOVEMBER 1, 2023

When it comes to web applications in the digital age, data is essential for making well-informed decisions, particularly when it comes to marketing and user engagement. It is essential to have the proper tools in place in order to track and monitor data analytics efficiently. Why Use Omnibug for Analytics Testing?

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TechCrunch

JUNE 10, 2021

Productivity analytics startup Time is Ltd. wants to be the Google Analytics for company time. Furthermore, Ulf Zetterberg, founder and former CEO of contract discovery and analytics company Seal Software, is joining as president and co-founder. Or perhaps a sort of “Apple Screen Time” for companies.

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Analytics Company Journal Video 254

Perficient

FEBRUARY 28, 2024

Adobe Summit 2024 is right around the corner, and we’re excited to sit down with the executive director of marketing applications at Morgan Stanley Dorothy Joseph on March 27 at 11:30 A.M PST at The Grand Lux Café in The Palazzo.

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Digital Marketing Analytics Marketing Industry 109

TechCrunch

MAY 12, 2021

Through a digital marketing lens, SDKs provide in-app analytics, insights on campaign testing, attribution information, location details, monetization capabilities and more. While there are many SDKs available in the market today, a few key factors contribute to Google and Facebook’s overall dominance.

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Development Tourism Digital Marketing Software Development 206

Perficient

JULY 5, 2023

Salesforce Marketing Cloud (SFMC) enables you to deliver relevant, personalized journeys across channels and devices, enabling your marketing team to deliver the right messages to your customers at the right time. Please note, Data Cloud currently only supports Marketing Cloud Enterprise 2.0

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TechCrunch

FEBRUARY 23, 2022

If your customer acquisition cost spikes, it could be a market trend. Users get a dashboard where they can compare to, for example, an apparel company spending $100,000 a month on digital marketing with average order values of a certain amount and get a graph of how that has moved over time. On the other side are the trends.

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Company Apparel Technical Review Digital Marketing 285

Perficient

MAY 17, 2023

Google Analytics is one of the most powerful tools available for businesses to track and analyze their website traffic. With the release of Google Analytics 4 (GA4), Google has introduced a new and improved version of the platform, including a range of new features and benefits. Why Migrate to Google Analytics 4?

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TechCrunch

AUGUST 9, 2022

Convertedin , an Egyptian startup that operates a marketing operating system for e-commerce brands, has raised $3 million in a seed round led by Saudi Arabia-headquartered Merak Capital. This was the main idea at this time as we saw a huge problem where there was no analytics platform for the offline store or a retargeting mechanism.”.

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TechCrunch

SEPTEMBER 29, 2021

Companies have employed digital analytics, advertising and marketing solutions to track customers and connect their behaviors across touch points. This enabled the creation of data profiles, which have been leveraged to deliver personalized experiences that resonate through relevance and context.

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TechCrunch

MARCH 25, 2021

Emphasizing practice, Digital House offers courses — that range from six months to two years — teaching skills such as web and mobile development, data analytics, user experience design, digital marketing and product development. It also is planning some “strategic M&A,” according to Duboscq.

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Perficient

JANUARY 23, 2024

This time around, I’m going to be counting down some 2024 resolutions for medical device marketers. In most organizations, nobody is closer to consumer audiences as the marketing team, and that is no different in the med device space. Resolution #5: Pay attention to Gen Z Finally, don’t sleep on Gen Z.

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CIO

NOVEMBER 14, 2022

Bayer Crop Science has applied analytics and decision-support to every element of its business, including the creation of “virtual factories” to perform “what-if” analyses at its corn manufacturing sites. Digital marketing and services firm Clearlink uses a DSS system to help its managers pinpoint which agents need extra help.

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System Artificial Inteligence Data Analysis 361

Perficient

JANUARY 23, 2023

As a medical device organization rapidly expanding into the global market, our client faced an additional challenge. To help our client address this, we super-charged its country- and domain-specific marketing efforts by implementing Salesforce Marketing Cloud to build, execute, and optimize compliant, personalized communication journeys.

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Marketing Cloud Healthcare Digital Marketing 69

TechCrunch

APRIL 12, 2023

This is especially true in emerging markets like Latin America, where SMEs comprise 99.5% I claims its AI-driven platform can automatically generate text and visual content for web stores and ad creatives, as well as analytics and client-management tools. Many of these new entrepreneurs do the vast majority of work on their phones.

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SMB Mobile Small Business Digital Marketing 248

Perficient

SEPTEMBER 18, 2023

And selecting a marketing automation platform isn’t that different as there are a lot of things to consider as well. Comparatively, in marketing automation tools you might want higher throughput to pass large amounts of data or send high-volume emails quickly. Email Marketing: These are targeted emails to a specific audience.

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Marketing Analytics Tools Comparison 52

TechCrunch

SEPTEMBER 8, 2022

-based online university platform Nexford University has raised $8 million in a Series A round co-led by New Markets Venture Partners and Learn Capital, two prominent edtech venture capital firms in the U.S. New Markets Venture Partners general partner Jason Palmer and Learn Capital managing partner Greg Mauro will join Nexford’s board. .

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Education Technical Review Business Analytics Programming 233

Strategy Driven

MAY 27, 2023

An online MBA in marketing is a great way to transition into a marketing career. The business world constantly evolves, so marketers must stay current on new trends and technologies. This online MBA program in marketing prepares you to tackle the challenges of today’s fast-paced, data-fueled world.

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Marketing Advertising Trends Programming 43

TechCrunch

JUNE 8, 2022

The e-commerce market is on track to pass $ 5.5 But the gap in the market that Juni identified and built to fill is that the needs of e-commerce SMBs, and those doing business online in general, are unique among them. “However marketing is an important function in all e-commerce companies.”

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Banking Fintech Advertising Retail 223

CIO

AUGUST 9, 2023

Digital transformation defined Digital transformation has become a catchall term for describing the implementation of digital technologies to re-engineer existing processes or develop new services that better engage customers, support employees, improve business operations, and drive business value to the organization’s bottom line.

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Technical Review Software Review Artificial Inteligence Survey 344

TechCrunch

APRIL 6, 2021

For Lindsay Tjepkema — who has been entrenched in the world of B2B marketing for more than 15 years — the opportunity was massive. So in 2019, she founded Casted , an audio and video podcast product aimed at B2B marketers. For starters, Casted’s SaaS platform gives marketing teams a way to publish content.

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B2B Marketing Video Analytics 206

Strategy Driven

MAY 24, 2023

The marketing world is ever-evolving so you should always aim to stay ahead of the game in order to keep your business relevant. CRO marketing is a powerful tool business owners can use to do just that. CRO marketing is a powerful tool business owners can use to do just that. So what exactly is CRO marketing?

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Marketing Strategy Analytics Groups 42

TechCrunch

JUNE 30, 2022

Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches. Prior to co-founding Black Swan, King was a technical director at creative agency Digital Jigsaw.

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Social Media Technical Review Trends 219

Strategy Driven

NOVEMBER 18, 2020

Tracking and reacting to trends is essential to success as you market your business. Below, I’ll take you through three tactics to leverage analytics in your marketing strategy. This advancement holds significant influence not only over our daily lives but over marketing strategies as well. Use Marketing Automation.

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Analytics Marketing Internet Strategy 26

Capgemini

DECEMBER 30, 2022

AWS for advertising and marketing helps Capgemini deliver innovative advertising solutions Neerav Vyas 30 Dec 2022. The changing privacy and marketing technology landscape continues to create more uncertainty in measuring marketing ROI. Dio Favatas.

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Advertising AWS Innovation Marketing 52

MagmaLabs

OCTOBER 17, 2023

The Role of Digital Marketing Digital marketing, which is the cornerstone of online business promotion , relies heavily on understanding customer behavior, segmenting audiences, and personalizing interactions. Now, as we've seen, the role of AI extends far beyond just marketing.

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Digital Marketing Marketing Course Games 64

Strategy Driven

JULY 12, 2023

Navigating the digital marketing landscape can be challenging. Integrating SEO and content marketing is a continuous challenge for business owners and marketers. The key lies in seamlessly melding SEO and content marketing to discover the sweet spot that propels your business to greater heights. With over 3.5

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Marketing Digital Marketing Games Research 42

TechCrunch

SEPTEMBER 13, 2022

In addition, videos are driving revenue, so you are investing in not just content creation, but data analytics attribution and how these videos perform compared to other content.”. The market for personalized marketing was likely to grow 40% more in revenue for those who use it versus those who didn’t, according to a 2021 McKinsey report.

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Video Analytics Marketing Technology 243

Perficient

MARCH 21, 2024

As Adobe continues to expand its footprint across all of Marketing Technology, Garett Meznarich (Director of Digital Marketing) and I (Technical Architect, Marketing Automation Team) thought it would be helpful to give you a Marketing Operations perspective on what sessions we are excited about this year.

B2B 52

B2B ChatGPT Case Study Digital Marketing 52

Perficient

JULY 10, 2023

Your brand now has Salesforce Marketing Cloud (SFMC) – congratulations! SFMC is a leader in the email marketing industry and extremely powerful for marketing communications. Our team of experts have over 100 Marketing Cloud certifications and have successfully delivered marketing solutions across all industries.

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Marketing Cloud Advertising Training 52

Capgemini

MAY 18, 2020

Today more than ever, data and analytics are a double-edged sword. Danielle Savin, Capgemini’s Senior Director of Digital Marketing Services, is here to help. With so many ways to slice, dice, and measure increasingly large data sets, how do organizations decide which metrics are important and which are only noise?

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Marketing Digital Marketing Metrics Analytics 52

TechCrunch

DECEMBER 14, 2021

“We are primarily focused on expanding across Africa in 2022 and in other emerging markets globally,” Wowzi co-founder and CEO, Brian Mogeni, told TechCrunch. “We Wowzi makes it possible for brands to partner with social media users for marketing campaigns. We offer a really comprehensive reporting dashboard online.

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Media Social Internet Authentication 250

QBurst

DECEMBER 14, 2018

If you are a digital marketing analyst, you would be dipping into your toolbox for these two tools every day: Google Analytics (GA) and Google Tag Manager (GTM). The post 3 Common Errors in Google Analytics When Using Tag Manager appeared first on QBurst - Blog.

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