Remove Analytics Remove Digital Marketing Remove Marketing Remove Technical Review
article thumbnail

Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background. ” Khoury has a colorful background.

Marketing 234
article thumbnail

What is digital transformation? A necessary disruption

CIO

Once a vanguard business strategy, digital transformation has become a perennial objective for business survival. Most CEOs (72%) continue to prioritize digital investments, according to the 2022 CEO Outlook report from KPMG, in part due to concerns about emerging and disruptive technology, a top three risk to organizational growth.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Taipei-based Influenxio gets $2M from DCM Ventures for its “microinfluencer” marketing platform

TechCrunch

“Microinfluencers” are gaining clout among marketers. Influenxio analyzes past campaigns, performance data and client reviews to improve its algorithms. Before launching Influenxio, Ko spent 15 years working in the digital marketing field, serving as an account manager at Yahoo!

Marketing 252
article thumbnail

Online university Nexford will use $8M to plug affordability and relevance gaps in education

TechCrunch

-based online university platform Nexford University has raised $8 million in a Series A round co-led by New Markets Venture Partners and Learn Capital, two prominent edtech venture capital firms in the U.S. New Markets Venture Partners general partner Jason Palmer and Learn Capital managing partner Greg Mauro will join Nexford’s board. .

Education 233
article thumbnail

Stop guessing your KPIs; Varos shows e-commerce, SaaS companies how you compare to peers

TechCrunch

However, for private companies, it is hard to know exactly why there was an increase in costs last week — was it due to the company’s performance or happening to everyone else, too. They created a data-sharing tool that crowdsources data via API integrations with its customers’ tech stack. On the other side are the trends.

Company 285
article thumbnail

Black Swan analyzes social media to predict which products will be successful

TechCrunch

While founded long before the pandemic, Steve King says that Black Swan Data , the data science and tech company that he helped co-launch in 2011, is well-suited to the current environment. Prior to co-founding Black Swan, King was a technical director at creative agency Digital Jigsaw. to start Black Swan. .” ”

Social 219
article thumbnail

10 Things to Consider When Starting With Salesforce Marketing Cloud

Perficient

Salesforce Marketing Cloud (SFMC) enables you to deliver relevant, personalized journeys across channels and devices, enabling your marketing team to deliver the right messages to your customers at the right time. Please note, Data Cloud currently only supports Marketing Cloud Enterprise 2.0