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Australian growth marketing agency Ammo helps startups calibrate their efforts

TechCrunch

When you are the founder of a young startup, it is always very hard to gauge the right amount of effort to dedicate to marketing. Australian growth marketing agency Ammo , in contrast, wants to make sure that its clients aren’t overinvesting nor underinvesting. Botch it and you risk looking unprofessional. Cam Sinclair.

Marketing 255
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Hubilo raises $4.5 million, led by Lightspeed, to focus on virtual events

TechCrunch

Earlier this year, the founders of event analytics platform Hubilo pivoted to become a virtual events platform to survive the impact of COVID-19. It will also focus on markets in the United States, Europe, the Middle East and Africa. Today, the startup announced it has raised a $4.5

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4 Things To Consider If You Want To Raise Startup Funds From Retail Investors

Crunchbase News

Competing with the public markets Mila Khrapchenko, co-founder and co-CEO of Ameetee First, retail investors have many public market opportunities, which is not always an advantage for founders. However, attracting money from retail investors has its peculiarities. Fintech progress has expanded opportunities for investors.

Retail 101
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Owens Corning leverages low code to make asphalt safer

CIO

To improve the safety of its asphalt operations, US-based Owens Corning has put data analytics to work, leveraging low-code tools to develop a digital platform that incorporates multiple data flows and enables previously plant-specific information to be shared and coordinated across the company’s operations.

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Equinix goes partner prospecting with AI

CIO

“Building an innovative, intelligent AI-based prospecting engine for our channel program was the perfect use case that enabled us to combine the power of AI technology innovation, build competitive market differentiation for the company, and help improve the experience for our customers and our channel partners.”

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TechCrunch+ roundup: Automattic TC-1, federal startup grants, ‘getting s done day’

TechCrunch

Getting S Done Day has allowed the team to address “sidelined” projects that may have seemed like small potatoes: rebuilding lifecycle emails, improving analytics and optimizing working hours. And the fast-growing mobile gaming sector is shaping up to be an even more lucrative market. That is something we value a lot.”.

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12 strategic tips CIOs can learn from tech vendor CTOs

CIO

With iterative development, new features can be anticipated and quickly adapted to constantly changing current and future tech, keeping the product relevant to immediate business needs, he says. These approaches foster collaboration, reduce time-to-market, and improve software quality.”