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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

. “Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background. ” Khoury has a colorful background.

Marketing 234
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Navigating ad fraud and consumer privacy abuse in programmatic advertising

TechCrunch

Previously, he was one of the early engineers on Amazon’s fraud prevention and risk management team and held various product leadership roles building ad tech and enterprise privacy technologies. Analyze your budget with quality versus reach in mind — fraudsters continue to take advantage of advertisers’ historic obsession with reach.

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Five Strategies to Cut Costs as a New Business

Strategy Driven

As a business owner, you need to be looking at ways to make your enterprise more cost-efficient. Stick to Your Budget Every business owner knows the importance of their annual budget, helping them to plan for the year and, hopefully, yield good profits.

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3 Best Ways to Create an Effective Digital Marketing Strategy in Singapore

Strategy Driven

Similarly, you would like to engage elements that are capable of promoting your enterprise and reverberate well with potential clients. That is where you need to apply the best strategies for digital marketing in Singapore so that you can improve your online presence. Utilize social media. Bottom Line.

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Lunio raises $15M to combat click fraud with algorithms

TechCrunch

. “Back in 2016, we were running a digital marketing agency in the U.K. Worthless clicks from fake users were eating away a chunk of Segev’s marketing budget every month. and working closely with one of their top clients, Segev Hochberg,” Andrew told TechCrunch in an email interview.

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Seven Marketing Trends That Guarantee Business Success

Strategy Driven

As we continue to sail on the digital wave, marketing strategies that were once considered the norm are continuously overhauled to keep up with the shifting consumer tastes and technological advances. Discover the top marketing trends shaping the future of today’s companies.

Trends 39
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How to Adapt Your Digital Ecommerce Strategy In The Wake of COVID-19

KitelyTech

And, when it comes to ecommerce digital marketing, things have certainly been changed with a policy of isolation and social distancing. Similarly, in terms of digital ecommerce and ecommerce digital marketing, companies like Xbox and Netflix have seen enormous spikes in search interest.