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Extra Crunch roundup: 3 lies VCs tell, betting big on Kubernetes, NYC’s enterprise boom

TechCrunch

What’s driving the global surge in retail media spending? As the pandemic changed consumer behavior and regulations began to reshape digital marketing tools, advertisers are turning to retail media. Using the reams of data collected at the individual and aggregate level, retail media produce high-margin revenue streams.

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Myntelligence Optimizes Digital Marketing Campaigns And Unlocks Real-Time Business Insights With TigerGraph

DevOps.com

TigerGraph’s Rapid Data Analysis Fuels Myntelligence’s Media Automation Platform, Boosting Campaign Intelligence and ROI REDWOOD CITY, CA – Aug. TigerGraph’s Rapid Data Analysis Fuels Myntelligence’s Media Automation Platform, Boosting Campaign Intelligence and ROI REDWOOD CITY, CA – Aug. Myntelligence, […].

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Black Swan analyzes social media to predict which products will be successful

TechCrunch

Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches. Prior to co-founding Black Swan, King was a technical director at creative agency Digital Jigsaw.

Social 219
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Archive.ai aims to free marketers from their monotonous workflows

TechCrunch

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew.

Marketing 217
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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

. “Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background. ” Khoury has a colorful background.

Marketing 234
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Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field

TechCrunch

Trust wants to give smaller businesses the same advantages that large enterprises have when marketing on digital and social media platforms. The growth of e-commerce is pushing more digital marketing investments, providing opportunity for Trust to be a huge business, Borow said. E-commerce sales in the U.S.

Marketing 246
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Digital Marketing for an Enterprise IT business

Zensar

For B2C companies with relatively small purchase cycles, digital marketing can often help reap quick rewards. However, a matured enterprise IT services business is different for the reasons mentioned below: Considerably long purchase cycles. Pipeline driven digital marketing.