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Black Swan analyzes social media to predict which products will be successful

TechCrunch

Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches. Prior to co-founding Black Swan, King was a technical director at creative agency Digital Jigsaw.

Social 219
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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

. “Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background. ” Khoury has a colorful background.

Marketing 234
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Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field

TechCrunch

Trust wants to give smaller businesses the same advantages that large enterprises have when marketing on digital and social media platforms. The Los Angeles-based company was started in 2019 by a group of five Snap alums working in various roles within Snap’s revenue product strategy business.

Marketing 246
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Five Strategies to Cut Costs as a New Business

Strategy Driven

As a business owner, you need to be looking at ways to make your enterprise more cost-efficient. Here are five strategies to help you cut costs as a new business, which one will you try first? If you’re new to digital marketing, there are lots of free guides and tutorials online to help you get started.

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Digital Marketing for an Enterprise IT business

Zensar

For B2C companies with relatively small purchase cycles, digital marketing can often help reap quick rewards. However, a matured enterprise IT services business is different for the reasons mentioned below: Considerably long purchase cycles. Pipeline driven digital marketing.

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Digital marketing operations – where everybody knows your name

Capgemini

Every consumer-facing enterprise is being told that customers are getting more demanding – that they expect a more seamless interaction, and a prompter, more personalized experience. Based on this understanding, we see marketing as an ecosystem. Click to read case study. Behind the numbers – enhanced customer satisfaction.

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3 Best Ways to Create an Effective Digital Marketing Strategy in Singapore

Strategy Driven

Similarly, you would like to engage elements that are capable of promoting your enterprise and reverberate well with potential clients. That is where you need to apply the best strategies for digital marketing in Singapore so that you can improve your online presence. Utilize social media. Low-cost strategies.