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The biggest enterprise technology M&A deals of the year

CIO

Even though Nvidia’s $40 billion bid to shake up enterprise computing by acquiring chip designer ARM has fallen apart, the merger and acquisition (M&A) boom of 2021 looks set to continue in 2022, perhaps matching the peaks of 2015, according to a report from risk management advisor Willis Towers Watson.

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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

. “Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background. ” Khoury has a colorful background.

Marketing 234
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HUAWEI eKit makes digital business easy for distributors

CIO

Small and Medium Enterprises (SMEs) aren’t just businesses; they’re the pillars that uphold the global economy, accounting for 50% of global GDP and 70% of jobs. Their influence is undeniable – which is why Huawei has created a new digital platform to support them.

Hotels 318
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Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field

TechCrunch

Trust wants to give smaller businesses the same advantages that large enterprises have when marketing on digital and social media platforms. The Los Angeles-based company was started in 2019 by a group of five Snap alums working in various roles within Snap’s revenue product strategy business.

Marketing 246
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Digital Marketing for an Enterprise IT business

Zensar

For B2C companies with relatively small purchase cycles, digital marketing can often help reap quick rewards. However, a matured enterprise IT services business is different for the reasons mentioned below: Considerably long purchase cycles. Pipeline driven digital marketing.

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Five Strategies to Cut Costs as a New Business

Strategy Driven

As a business owner, you need to be looking at ways to make your enterprise more cost-efficient. Here are five strategies to help you cut costs as a new business, which one will you try first? If you’re new to digital marketing, there are lots of free guides and tutorials online to help you get started.

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Digital marketing operations – where everybody knows your name

Capgemini

Every consumer-facing enterprise is being told that customers are getting more demanding – that they expect a more seamless interaction, and a prompter, more personalized experience. Based on this understanding, we see marketing as an ecosystem. Click to read case study. Behind the numbers – enhanced customer satisfaction.