5 questions CIOs must ask after Southwest Airlines’ failure
CIO
JANUARY 4, 2023
In 2017, Fast Company wrote that Southwest Airlines’ digital transformation “takes off” with an $800 million technology overhaul, but only $300 million was dedicated to new technology for operations. The investment seems minuscule given that Southwest Airlines was a $33-$38 billion market capitalization airline in 2017.
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