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Egyptian startup Convertedin raises $3M, caters to e-commerce brands in MENA and Latin America

TechCrunch

As such, platforms like Convertedin become essential because it caters to brands and businesses with one, some, or all of these objectives: drive personalized and scalable campaigns, convert customers, achieve measurable results and grow revenue. Hence, the reason why Merak Capital backed the firm. “We

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TechCrunch+ roundup: Optimizing acquisition, parental leave tips, riding the downturn express

TechCrunch

According to Caroline Hogan, senior director of vendor marketing at Gartner Digital Markets, this means companies can boost growth and revenue just by studying buyer decision patterns. “At the awareness stage, businesses are looking to solve a problem or challenge using technology,” writes Hogan. .”

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Creative adtech is on the cusp of a revolution, and VCs should take note

TechCrunch

VideoAmp, which helps brands make ads for various social platforms, pulled in $75 million earlier this year. Digital ad targeting is being squeezed. But the digital ad ecosystem can’t get by only using broader data-crunching techniques to replace “retargeting.”

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Social Media Demystified

N2Growth Blog

If you find all the noise around social media to be confusing, rest assured that you’re not alone. Blogging since 2002, being actively involved in digital marketing since the early 90′s, and being online since the days of the ARPANET I have a bit of history with most things digital.

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How Blacks in Technology Foundation is ‘stomping the divide’

CIO

Whether it’s workplace issues, social justice issues, or talking about engineering, and help each other along with our careers,” says Greenlee. BIT and OneTen , a network for Black talent and employers, partnered with Udacity to offer a scholarship program for business analytics, digital marketing, and front-end web development.

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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

As organizations become increasingly digital, CMOs are expected to spearhead digital marketing, AI, social media, and analytics initiatives. Leveraging creativity for business growth involves transcending traditional marketing tactics and embracing novel, uncharted methods.

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The Future of IT Workforce in the Era of AI and Automation

Trigent

Exploring Skill Shifts in the Era of Automation According to the reports by McKinsey, the demand for technological, social, emotional, and higher cognitive skills will surge by 2030. Technical Skills include cloud computing, cyber security, artificial intelligence, data analytics, and digital marketing.