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It’s time to evolve beyond marketing to create meaningful metaverse moments

CIO

I think of it by way of analogy: Not every business needs to have a social media strategy, but businesses that have customers who use social media need to know how to be present, or they lose an opportunity to be relevant. That’s the direct customer experience. What I think is equally interesting is the indirect customer experience.

Marketing 279
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Metaverse: The time for CIOs to experiment is now

CIO

Right now, the metaverse is essentially an undefined amalgam of technologies and concepts including but not limited to augmented reality (AR), avatars, blockchain, cryptocurrencies, extended reality (ER), mixed reality (MR), NFTs (non-fungible tokens), virtual reality (VR), and Web3. Follow the money.

VR 363
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Generative AI is electrifying. Charge ahead or get shocked.

CIO

By Chet Kapoor, Chairman & CEO of DataStax The energy around AI is nothing short of electrifying. cloud, mobile, social, crypto, VR), there’s a lot of noise and misconceptions to sort through. It’s not just a buzzword or part of a science fiction storyline. The market and opportunity ahead are massive.

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Daily Crunch: Generative AI search engine NeevaAI rolls out subscription service to more countries

TechCrunch

Oh great, more energy spritzes : Christine reports how this startup pledges to “deliver a cup of coffee’s worth of energy in just three sprays.” “You gotta get social; you gotta get out in front of people and start building relationships.”

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Sports venues advance goals, enhance fan experience with data analytics

CIO

Sports fans today have more ways than ever to watch their favorite teams beyond the traditional, live stadium experience, including television, streaming services, even highlights on social media. An oft-cited reason for this decline is increasing competition from home-viewing options.

Sport 246
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Extra Crunch roundup: NS1 EC-1, Pakistan’s tech ecosystem, SPACs bonanza

TechCrunch

The SPAC parade continued apace this week as Nextdoor announced it would go public via a blank-check company, with the community social network making its pitch based on scale, claiming users in one in three U.S. When you’ve invested a lot of time and energy in a project, it can be difficult to decide to shelve it — or worse, kill it.

VR 244
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From crypto trading and home workouts to EV batteries and microLED displays, CES’ Taiwan startups cover a wide range of tech

TechCrunch

Startups that presented during Taiwan Tech Arena’s press conference on Sunday: All Good Energy provides an open platform for electric vehicle batteries that enables IoT functionality and constant communication with the cloud. Ganzin is an AI-based eye tracking solution for integration into AR/VR devices and smart glasses.

Energy 183