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Why generic marketing approaches don’t work on software developers

TechCrunch

“Most of the technical content published misses the mark with developers. I think we can all do a better job,” author and developer marketing expert Adam DuVander says. DuVander was recommended to us by Karl Hughes, the CEO of Draft.dev, which specializes in content production for developer-focused companies.

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Technical Advisors: Every Web/Mobile Startup Must Have One

SoCal CTO

But what was interesting to me was that I found myself recommending that each of them should have a technical adviser. Structure development contracts appropriately or directing the in-house team appropriately. This is exactly the kind of thing I'm doing as a Part-Time CTO or Technical Advisor for startups.

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6 tips for launching a blockchain startup

TechCrunch

Even in the best of times, founders must both prepare for a bull market and be ready for possibly bearish territory. Bear the market conditions in mind. Bear markets appear more attractive to blockchain businesses looking to launch. Evaluate your startup with the same criteria investors use during a bear market.

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MKT1: Developer marketing is what startup marketing should look like

TechCrunch

MKT1 is a strategic marketing firm founded by experienced startup executives that is everything but a marketing agency. It advises startups on marketing approaches, recruiting and mentoring workshops, with some angel syndicate investing as well. It also provides a job board, a newsletter , and workshops for marketers.

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Financial IT leaders prep for a quantum-fueled future

CIO

Optimization problems, for which a whole chorus of variables must be fine-tuned and modulated, routinely plague financial firms, especially when it comes to highly engineered financial products such as those developed through quantitative analysis. With the classical computer, that would take two weeks and the trade [would be] gone,” he says.

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Daily Crunch: Former Googlers raise more than $90M to scale alternative asset fintech startup

TechCrunch

Anyway, put away your Halloween costumes and start the game of How Long Can You Avoid “Little Drummer Boy”? If you do want to play that game, you’d be well advised to not click this link , although that’s a particularly tolerable version of the song, to be fair. Three more from the TC+ team: Discounts! Big Tech Inc.

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Executive Coaching Company Breakdown: How to Get the Most Out of Coaching for Strategic Change

N2Growth Blog

They are subject matter experts in their field, the brightest minds, and equipped with the immense technical skills and experience to be at the helm of the world’s most powerful and disruptive companies. Executive coaching and talent development, in general, have been around for a few decades.

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