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How To Master Market Segmentation

Crunchbase News

By Tracy Young In go-to-market organizations, segmentation underpins strategic decision-making, influencing how markets are approached, internal organization, product development and resource allocation. This lack of coordination drains resources and frustrates teams.

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Why So Many Managers Tolerate Poor Performance (and what to do instead)

Let's Grow Leaders

Do You Tolerate Poor Performance or Let the Slackers Slide? In this article, we address the common reasons so many managers tolerate poor performance, and what to do instead. 6 Reasons Managers Tolerate Poor Performance Here’s a gut check if addressing performance issues is hard for you. So everybody’s frustrated.

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Why generic marketing approaches don’t work on software developers

TechCrunch

“Most of the technical content published misses the mark with developers. I think we can all do a better job,” author and developer marketing expert Adam DuVander says. DuVander was recommended to us by Karl Hughes, the CEO of Draft.dev, which specializes in content production for developer-focused companies.

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The early returns on gen AI for software development

CIO

Generative AI is already having an impact on multiple areas of IT, most notably in software development. Still, gen AI for software development is in the nascent stages, so technology leaders and software teams can expect to encounter bumps in the road.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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How to Develop IoT Applications: A Complete Guide for 2022

The Crazy Programmer

How do you develop IoT applications ? Let’s look at the common framework to consider when you develop applications for the Internet of Things. Let’s look at the common framework to consider when you develop applications for the Internet of Things.

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Draft.dev CEO Karl Hughes on the importance of using experts in developer marketing

TechCrunch

Developers can be a tough crowd. They typically hate being marketed to and are often short on time, which sets a particularly high bar for any content marketing aimed at them. Coming up with relevant content that developers find interesting takes specific know-how, and this is where Draft.dev comes in.