Next Best Action Marketing: How to Implement Hyper-Personalization with Machine Learning
Altexsoft
FEBRUARY 5, 2020
As described by marketing consultant Mark Schaefer, the situation when humans can no longer consume an ever-growing amount of content is the content shock. Most marketing-centric content is perceived as an interruption to a customer-oriented experience. This changes the game for marketers. Source: Deloitte.
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