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3 key metrics for cybersecurity product managers

TechCrunch

Anyone who has read product management books, attended workshops or even simply gone through an interview, knows that what is not measured cannot be managed. The practice of product management is, however, much more nuanced. This metric tracks the percentage of all users or visitors who take a desired action.

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How to hire the right product manager for your IT needs

CIO

IT organizations are increasingly shifting from project-based organizational structures to product-based methodologies , which involve cross-functional teams. Product managers aren’t a new job category by any means, but this shift means that they’re newly prominent and important to many companies’ strategies.

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The Shift Beyond the Hype: Transitioning from Vanity Metrics to Authentic Business Objectives

Xebia

Introduction Among the sea of metrics, vanity numbers have often taken the spotlight, leaving many organizations lost in a world of misleading indicators and superficial gains. The catch is that many of these metrics (Website views, Leads in Sales Funnel, Marketing spent, Revenue without profit etc.)

Metrics 130
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15 Key Product Management Metrics and KPIs

Altexsoft

To deliver the most value, encourage your return and loyalty, executives of companies like these start their weeks with looking at metrics – pieces of quantifiable data that illustrate the changes in revenue and customer behavior. In this article, we will introduce you to metrics and KPIs to track your product success.

Metrics 92
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How Leveraging Data Creates Efficient Product Roadmaps

Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager

Without product usage data and user feedback guiding your product roadmap, product managers and engineers end up wasting money, time, and effort building what they think stakeholders want, rather than what they know they need. This lack of insight makes it impossible for these teams to prioritize.

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TechCrunch+ roundup: Down-funnel growth metrics, RIF planning, is e-commerce aggregation over?

TechCrunch

To wit: Five Flute, an issue-tracking platform for hardware product managers, recently raised a $1.2M To optimize for growth, study your down-funnel metrics. But in August 2022, they like revenue even better, which is why Jonathan Martinez says companies should turn their attention to down-funnel metrics.

Metrics 199
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Product Management Best Practices

UruIT

Product management is essential for the success of a product or service. Good product management ensures a product is streamlined and efficient from inception to disposal. Great product management does all that while balancing the wants and needs of the various stakeholders and customer base as well.

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Product Market Fit: A Lesson from Sephora’s Head of Product

Speaker: Sneha Narahalli - VP, Head of Product at Sephora

The first and most important step in product development is finding PMF. If the needs of your target audience aren't clearly defined, PMF, which combines qualitative and quantitative metrics, has numerous chances of failing. Creating an iterative process to identify Product Market Fit.

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A PM’s Guide to Forging an Outcome-Driven Product Team

Speaker: Kim Antelo, Transformation Coach

She will also discuss: The overlap between HEART and Pirate AAARRR metrics. Use Product Management Today’s webinars to earn professional development hours! The pitfalls and methods for overcoming the pressures to "delivering more features". How to use a systems approach to solve your most pressing problems.

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The State of Product Leadership Report 2021

Delivery is the top success metric for product leaders. This is just one of the findings in this year’s State of Product Leadership report. Download the report to discover more ways product management is changing in 2021. But should it be?

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Drive in the Express Lane to Product Growth

Speaker: John Mansour - President, Product Management University

In this webinar, we’ll explore the common element that gives us the easiest route to growth and which product metrics matter most. If you’re a hard-core believer in traditional product management practices, you might be uncomfortable, but growth occurs outside of our comfort zones. Analytics that guarantee customer value.

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Shaping the Future: Product Strategy in the Age of Uncertainty

Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting

A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets.

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The Problem with Product Market Fit (and What to Use Instead)

Speaker: Daniel Elizalde - Product Executive and Advisor

Unfortunately, most B2B companies go through the innovation journey using abstract terms and intangible metrics, such as “trying to reach product market fit.” Our role as Product Managers is to eliminate confusion, not add to it. Ask ten people to define PMF and you’ll get ten different answers.

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User-Centered Development: The Importance of User Empathy to Build the Right Thing

Speaker: Jesse Walker, Product Manager at Canva

As product managers, our primary focus should always be on creating value for our users. While this may seem obvious, it can be easy to forget amidst the daily distractions of juggling everything from delivery management, team management, backlog grooming, and sprint planning.

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Get Growth With Partner Integrations

Speaker: Mandy Howard, Product Manager, ServiceTitan

One of the ways to do this is to move past your core product and introduce new business streams. Join Mandy Howard, Product Manager at ServiceTitan, as she takes you through the three key questions that you need to answer to grow your product with the right partner integrations.