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Emperia is helping brands like Bloomingdales build shopping experiences in VR

TechCrunch

Does the average person want to shop for apparel in virtual reality (VR)? Enter Emperia , an “immersive” retail startup that — to its credit — has already created virtual stores for brands including Bloomingdales, Dior, Ralph Lauren and Lacoste. A virtual store created with Emperia’s platform.

VR 222
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Admix raises $25M Series B to scale up in-game ads, and prep for Metaverse gaming

TechCrunch

The London-based company brings ads to games, e-sports, virtual reality, and augmented reality. Last year we covered Adtech startup Admix’s $7 million Series A funding. Samuel Huber, CEO and Co-founder at Admix, commented:“We see the internet entering a new stage: Web 3.0

Games 234
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Sneaker fit startup Neatsy.ai gets $1M seed after B2B pivot

TechCrunch

Neasty’s approach relies on 3D scanning technology found in the iPhone X or later (aka, the TruthDepth camera for FaceID) — so (currently) it only works for a subset of iOS users. Neatsy wants to reduce sneaker returns with 3D foot scans. Turns out that Pronation is the main factor in injuries in running sports.

B2B 201
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Daily Crunch: Hackers pinched LastPass customers’ encrypted password vaults, parent company admits

TechCrunch

If you like the great outdoors : Strava, the activity tracking and social community platform, acquired Fatmap, a 3D mapping platform for the great outdoors, to make that next hike a doozy, Paul reports. Carly writes that the company’s owner, GoTo, says hackers stole customers’ encrypted backups.

Company 257
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What Your Brand Can Bring to Experiential Retail

Perficient

Sure, technologies like Augmented Reality (AR) and Virtual Reality (VR) have been around for some time, but their applications in retail have only started gaining traction. AR and VR are immersive technologies that allow customers to interact with products and brands in a virtual environment. Another application is virtual try-on.

Retail 52
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Top 7 Gaming Trends and Technologies in 2024

Openxcell

Today, gaming has gone beyond consoles and PCs to virtual reality (VR), augmented reality (AR), and mobile devices. Conversely, streaming video games have fueled a dramatic boom in 3D game development. Metaverse is a universal virtual world in 3D. billion by 2027.

Games 52
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SportTech Startups

Apiumhub

There is an increasing popularity of sport and the acknowledgment of its perks is being capitalized on by many different sports ecosystems all over the world. The ambition is clear: to expand sporting tech and innovation to make the sports ecosystem strong. Veo It is the ultimate camera for team sports.

Sport 59