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Tech at Work: How the End of Cookies Will Transform Digital Marketing

Harvard Business Review

What will the end of third-party cookies mean for digital advertising, online publishing, and the open Internet?

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AWS for advertising and marketing helps Capgemini deliver innovative advertising solutions

Capgemini

AWS for advertising and marketing helps Capgemini deliver innovative advertising solutions Neerav Vyas 30 Dec 2022. The changing privacy and marketing technology landscape continues to create more uncertainty in measuring marketing ROI.

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Capgemini’s advanced advertising solution leverages AWS Clean Rooms

Capgemini

Capgemini’s advanced advertising solution leverages AWS Clean Rooms Dio Favatas 15 Feb 2023 Capgemini is excited to announce support for AWS Clean Rooms , an analytics service from Amazon Web Services (AWS). What are data clean rooms?

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13 Must-Know Secrets for Success With PMM Agency: Unveiling the Key Strategies and Tactics

Strategy Driven

In today’s competitive business landscape, digital marketing plays a crucial role in the success of any company. One such vital aspect is the utilization of a Performance Marketing Management (PMM) agency. Customized Strategy Development Every business is unique, and a one-size-fits-all approach rarely leads to success.

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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

The answers and advice we received were as varied as the people we polled, but nearly all of them indicated that learning — e.g., analytics training, getting started with AI tools, etc. — Should growth marketers plan to become more technical in the coming year? was high on their to-do list. What if that wasn’t the case?

Marketing 324
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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

As organizations become increasingly digital, CMOs are expected to spearhead digital marketing, AI, social media, and analytics initiatives. Adding depth to their profile, today’s CMOs should also strongly understand consumer behavior analytics, customer experience management, and digital automation platforms.

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Conversion Rate Optimization (CRO) is the G.O.A.T.

Perficient

They run ads, deploy SEO, send out emails, blast on social media, and use paid advertising to drive traffic – To bring MORE visitors! . In most businesses, conversion rate optimisation efforts are focused on strategy. There’s more attention paid to developing and implementing a conversion strategy for the long haul. .

eCommerce 111