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Tired of SEO? Try These 8 Alternative Approaches to Digital Marketing

Strategy Driven

Digital marketing strategies require several alternatives to optimize their effectiveness. Paid Advertising Paid advertising will get you to the top of the search results in no time. The Perfect Alternative Avoid flaming out with bad marketing by staying ahead of the game.

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Capgemini’s advanced advertising solution leverages AWS Clean Rooms

Capgemini

Capgemini’s advanced advertising solution leverages AWS Clean Rooms Dio Favatas 15 Feb 2023 Capgemini is excited to announce support for AWS Clean Rooms , an analytics service from Amazon Web Services (AWS). What are data clean rooms?

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Daily Crunch: Major tech firms partner with Linux Foundation to support open map data development

TechCrunch

A gaggle of companies, including Meta, Microsoft, AWS and TomTom, have partnered with the Linux Foundation to form the Overture Maps Foundation to do a few things: develop interoperable open map data and knock Google’s map dominance down a few pegs. Does anyone else miss paper maps? : Paul has more. to 17 cents. to 17 cents.

Linux 211
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Which Instagram ad placement is more cost-effective: Reels, Feed Posts or Stories?

TechCrunch

Angelina Liparteliani is a digital marketing expert for Johnson & Johnson. She is also developing GLAMLAB London , a service for beauty freelancers to list and sell their beauty services to clients in the U.K. It’s time to reconsider how you use Instagram’s advertising tools for your business.

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Behavioral marketing platform Wunderkind nabs $76M

TechCrunch

Wunderkind , a platform that enables brands to target web visitors through emails, texts and other digital advertising formats, today announced that it raised $76 million in a Series C round led by Neuberger Berman, the financial services company. Indeed, the case against behavioral marketing is stacking up.

Marketing 197
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Digital Marketing Mantra for Advertisers

Strategy Driven

Digital marketing is slowly, but surely growing from a “nice to have” to a necessity. This is driving advertisers to adapt and form digital media strategies, but media practices from the offline world don’t translate well to the online world. Out with the Old. No Buyers, Only Specialists Here. Measure Everything.

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4 Must-Know Dos and Don’ts During the Creation of Your Digital Marketing Strategy

Strategy Driven

American business owners and entrepreneurs spend around $400 billion on digital marketing annually. Most business owners are adamant about getting a great return on their marketing investments. The only way to accomplish this goal is by optimizing your marketing campaigns based on data and consumer behavior.