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Holoride’s in-car VR tech is coming to Audi this summer

TechCrunch

Holoride’s partnership with Terranet, a Swedish ADAS software development company, allows for the VR system’s sensors and software stack to capture and interpret the environment quickly and accurately. Terranet’s VoxelFlow system calculates VR movement based on data points received from the car.

VR 241
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It’s time to evolve beyond marketing to create meaningful metaverse moments

CIO

When I talk with business leaders, I often hear metaverse as a marketing focus or an innovation one; usually, it’s not comprehensive and strategically integrated with the business. Look for “VR-chat-esque” social platforms—or the adoption onto existing social platforms—with user communities of notable size.

Marketing 255
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6 Tech Trends that will reshape Media & Entertainment in 2021

Trigent

By 2024, Over-the-top (OTT) media revenue is predicted to touch $158.84B that’s more than double the $67.8B Here’s our take on 6 technology trends that will influence the media and entertainment world this year. The global eSports market revenue is expected to touch $1.6B revenue that was generated in 2018.

Media 98
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Metaverse: The time for CIOs to experiment is now

CIO

Right now, the metaverse is essentially an undefined amalgam of technologies and concepts including but not limited to augmented reality (AR), avatars, blockchain, cryptocurrencies, extended reality (ER), mixed reality (MR), NFTs (non-fungible tokens), virtual reality (VR), and Web3.

VR 343
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3 ways to beat the competition and stay ahead in the Media and Entertainment industry

Trigent

The media and entertainment sector saw quite a few changes with respect to content development, aggregation, and delivery as major players in the business adopted new strategies and agile approaches to leverage the changing consumer demands. The global OTT market size that stood at $171B in 2020 is predicted to grow at a CAGR of 29.4%

Media 98
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The 4 most overhyped technologies in IT

CIO

And it’s not going to turn into a product for the mass market.” However, in my opinion, the actual market potential may probably not be as big as it is being projected now,” says Richard August, managing partner for CIO Advisory Services at Tata Consultancy Services. You won’t be able to just swap out the engine.

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Top 11 Ecommerce trends to keep you ahead of the curve

Openxcell

Due to this, business owners focus more on getting online traffic than foot traffic through their marketing campaigns. Among eCommerce companies, Amazon has the highest market share of 37.8% Blockchain and cryptocurrency eCommerce is gaining traction as blockchain technology enhances security, traceability, and transparency.