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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. The way we approached brand management, from diagnosis, to strategy to tactics all flipped on its head.”

Sport 246
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10 Exceptional Strategies For Extraordinary Executives

N2Growth Blog

My such experience has inspired this article, 10 exceptional strategies for extraordinary executives. As a coach, my goal is always to see my client succeed. In the world of sports, botched plays are typically a result of miscommunication. Teams win because they have an internal communication strategy. Marketing matters.

Strategy 157
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How Big Data Has Transformed Sports

BrainStation Technology

In a relatively short period of time, big data has become a big business in professional sports. The market for sports analytics is expected to reach almost $4 billion by 2022, and teams around the world are racing to find a competitive advantage. The way we play may soon never be the same. And big data played a big role. .

Sport 74
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From Inspiration to Pitch: How Innovation Boot Camp Launched the Idea for ARC HotSpot

CableLabs

During the week of April 24–28, 2023, CableLabs will host the 20th Innovation Boot Camp , where innovators will receive hands-on experience and live coaching from CableLabs CEO Phil McKinney and other expert speakers and coaches. But do any of the ideas developed at Innovation Boot Camp actually make it to market? Yes, they do.

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SportTech Startups

Apiumhub

There is an increasing popularity of sport and the acknowledgment of its perks is being capitalized on by many different sports ecosystems all over the world. The ambition is clear: to expand sporting tech and innovation to make the sports ecosystem strong. Veo It is the ultimate camera for team sports.

Sport 59
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Five championship strategies

Lead on Purpose

This is the career record of Larry Gelwix, coach of the Highland High rugby team (Salt Lake City) for more than three decades. During this conversation Larry shares the strategies that have made his teams successful through the years. Here are the five championship strategies: Choose what team you’re going to play for.

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Daily Crunch: London-based SumUp pins $8.5B valuation with $624M debt-equity round 

TechCrunch

Put that in a pipe and smoke it: Connie reported early this morning that Juul, the e-cigarette maker started at Stanford, would be served a “marketing denial order” from the U.S. That’s different — and piqued my interest, I must say, as a lover of snow sports. . — Kyle . The TechCrunch Top 3.