article thumbnail

Real estate CIOs drive deals with data

CIO

But in reality, some of the largest, most established realty franchises, such as Re/Max and Keller Williams, have made all the right moves, pursuing digital transformations built on the cloud and primed to make the most of emerging AI opportunities.

article thumbnail

Content Authoring Assistance Using Generative AI in AEM

Perficient

The Era of Generative AI is Upon Us “The Age of AI has Begun” – states Bill Gates regarding the recent surge of AI tools and AI capability. We’ve already been seeing real innovation in generative AI, especially in specific formats like copy, conversation, and image generation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

When Hyper-Personalized Experiences Are Expected, Media Companies Can Win Using Generative AI

Perficient

Every platform from social media sites to popular online retailers is constantly improving the way it consumes, organizes, and utilizes customer data to advertise products and services perfectly aligned to individuals’ demands. Leveling Up Content Production Media is the specialty of generative AI.

article thumbnail

How CIOs use AI to elevate CX services

CIO

IT industry researchers believe the biggest impact of gen AI this year will be in customer experience (CX), with organizations using vast amounts of data to communicate with consumers and resolve problems faster. Her firm’s recently released Data Maturity Index suggests many organizations suffer from an AI-induced paralysis.

article thumbnail

Recap: Writer and Perficient Generative AI Event in NYC

Perficient

With the proliferation of AI disrupting every industry, AI adoption is vital for organizations that wish to remain viable and competitive. This week, the Perficient Team headed to New York City with our Partners at Writer, the generative AI platform for enterprises. The question we hear, though, is “how and where?”

article thumbnail

Generative AI Turns Marketing Insights into Action for OEMs

Perficient

The way I see it, there are two main categories for how generative AI will transform automotive: marketing and manufacturing. This time, I want to focus on the transformation of automotive marketing with generative AI. With the help of generative AI, hyper-personalization is finally enabled.

article thumbnail

How to Harness Generative AI for Thought-Leadership Content Creation

Perficient

I leveraged AI to help inform this article. Let’s explore how to leverage generative AI to automate impactful thought-leadership content creation. For instance, I asked ChatGPT who would read an article about creating thought leadership content using AI. First, use AI to generate a content outline around your topic.