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Aid Generative AI to Fuel Your Digital Marketing Efforts

Perficient

The world of Digital Marketing is challenging and always updating with new strategies. To stay on top of the competition, businesses need to leverage the latest technologies like Generative AI. In this blog, we’ll get to know what Generative AI is, how it works, and steps for using it in your digital marketing strategies.

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What If Generative AI Becomes Better Than Humans at Content Marketing?

Perficient

Listen up, content marketers! where Jim and Kim talk with Eve Sangenito, principal of digital marketing & customer experience consulting at Perficient. In this episode, they investigate the depths of generative AI and its potential impact on content marketing. Are robots about to take your job?

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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background.

Marketing 234
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Generative AI Turns Marketing Insights into Action for OEMs

Perficient

The way I see it, there are two main categories for how generative AI will transform automotive: marketing and manufacturing. This time, I want to focus on the transformation of automotive marketing with generative AI. With the help of generative AI, hyper-personalization is finally enabled.

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Level the playing field with GenAI: Top SMB use cases

CIO

And with its ability to create diverse new content such as articles, code and even videos, generative AI (GenAI) is no exception. A/B testing, a vital part of digital marketing, can also be conducted through GenAI, so companies can evaluate which content performs best to optimize conversion rates.

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Content Authoring Assistance Using Generative AI in AEM

Perficient

The Era of Generative AI is Upon Us “The Age of AI has Begun” – states Bill Gates regarding the recent surge of AI tools and AI capability. We’ve already been seeing real innovation in generative AI, especially in specific formats like copy, conversation, and image generation.

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The mainframe’s future in the age of AI

CIO

Many Kyndryl customers seem to be thinking about how to merge the mission-critical data on their mainframes with AI tools, she says. In addition to using AI with modernization efforts, almost half of those surveyed plan to use generative AI to unlock critical mainframe data and transform it into actionable insights.

Survey 329