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How to hire the right product manager for your IT needs

CIO

IT organizations are increasingly shifting from project-based organizational structures to product-based methodologies , which involve cross-functional teams. Product managers aren’t a new job category by any means, but this shift means that they’re newly prominent and important to many companies’ strategies.

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3 key metrics for cybersecurity product managers

TechCrunch

Ross Haleliuk Contributor Share on Twitter Ross Haleliuk is an investor and head of product at LimaCharlie.io. Anyone who has read product management books, attended workshops or even simply gone through an interview, knows that what is not measured cannot be managed.

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5 product management tips that can help startups thrive in 2023

TechCrunch

As companies cut costs to extend their runways, here’s how product managers can make the most of a tough situation: Focus on monetization The market has changed dramatically in the past year. 5 product management tips that can help startups thrive in 2023 by Ram Iyer originally published on TechCrunch

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How and when to hire your first product manager

TechCrunch

Of these positions, product management might be one of the most elusive — and key — roles to fill. Product management might be one of the most elusive — and key — roles to fill. We spoke to startup founders and operators to get their thoughts about how and when they hired their first product manager.

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The Problem with Product Market Fit (and What to Use Instead)

Speaker: Daniel Elizalde - Product Executive and Advisor

There is a big problem with the term "product market fit." Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. Our role as Product Managers is to eliminate confusion, not add to it. May 9, 2023 at 12:30 pm PT, 3:30 pm ET, 8:30 pm GMT

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How to acquire customer research that shapes your go-to-market strategy

TechCrunch

Lucy Heskins is an early-stage startup marketing adviser and the creator of Oh, Blimey , a marketing resource for first-time founders and their teams. She focuses primarily on B2B SaaS as well as product-led startups in the HR and people tech spaces. What triggers your customer to decide your product is the one?

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The Strategic Value of Product Management

Mentormate

While it might seem like a complex process, the answer is pretty straightforward: it takes good product management. What is Product Management? Product management is a means to drive the development of products that meet the strategic needs of a company. The Roots of Modern Product Management.

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Cracking the Code to Product Team Success: Data, Empathy, and Extraordinary Communication

Speaker: Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries

Product management goes beyond product development; it involves nurturing a cohesive team. Nonetheless, by leveraging foresight and valuable insights, you can cultivate a thriving product management team that works together harmoniously to craft customer-centric products.

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Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Tune in to this webinar to hear how Mark43 Product Manager Richard Cheng went about researching, prototyping, and iterating to deliver analytics and business intelligence tools to police departments, emergency call centers, and other public safety agencies, bringing Mark43 users a positive and effective product experience.

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The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

Every product manager has heard, “Keep the customer at the heart of everything you do". But what strategy do managers use to keep the customer and their key problems at the center of the product development process? How do product managers instill this knowledge of the customer across the rest of the organization?

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Meet Your Goals with a Practical Product Strategy

Speaker: Nils Davis, Principal, NPD Associates

For example, if you want grow your revenue, your strategy may be to enter a new market - and you may decide to make your product stand out in that market by adding analytics. If you want to have an articulated strategy that you can use to make decisions, stay on-track, and meet your product goals, this is the webinar for you!

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Navigating the Product Tightrope: Balancing Innovation and Current User Demands

Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee

In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base. This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act.

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Power of the Platform: A PM's Path to a Winning Product Experience

Speaker: Marcus Andrews - Director of Product Marketing & Keren Wexler - Sr. Director of Product

Marcus Andrews, Director of Product Marketing, and Keren Wexler, Sr. Director of Product, will explain common challenges product teams face, and share key learnings on: The value of a complete production adoption platform. How to build feedback collection into your workflows to drive continuous improvement.

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How to Achieve Product-Market Fit

Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker

Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook.

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Why the Product Message Should Come From Product Management

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. A strong message concisely communicates to prospects and customers how you can solve their problems, and how these solutions translate to real value.