Remove the Metaverse
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Over 500 mobile apps are now using the term ‘metaverse’ to attract new users

TechCrunch

A true “metaverse” may not yet exist , but that hasn’t stopped marketers from adopting the buzzword to promote their apps and games on mobile app stores. Startups began to describe themselves as metaverse companies. Gaming platform Roblox was touted as a metaverse frontrunner.

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Emperia is helping brands like Bloomingdales build shopping experiences in VR

TechCrunch

Does the average person want to shop for apparel in virtual reality (VR)? But not everyone agrees — particularly those who hope to build a business out of VR retail. ” Emperia’s platform offers tools brands can use to create virtual experiences, including stores in VR. .

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AmazeVR wants to scale its virtual concert platform with $17M funding

TechCrunch

AmazeVR , a Los Angeles-based virtual concert platform, said Tuesday it has raised a $17 million funding round to create immersive music experiences through virtual reality (VR) concerts. Some artists and music agencies have shifted to virtual or online concerts to compensate for those canceled events.

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Hexa raises $20.5M to turn images into 3D objects for VR, AR and more

TechCrunch

But HTC’s focus has increasingly shifted over the years from mobile to VR, and it evidently sees Hexa as aligned with its current — and perhaps even future — lines of business. Atias co-launched Hexa with Ran Buchnik and Jonathan Clark first as a virtual dressing room platform aimed at bridging the massive disconnect.

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Why more funding equates more peace of mind for TRIPP and its users

TechCrunch

LA-born startup TRIPP doesn’t want the metaverse to be a mere “shopping mall for virtual consumers,” its founder Nanea Reeves told TechCrunch. ” TRIPP’s vision for a mindful metaverse is already a (virtual) reality: Its wellness-centered experience can be accessed through multiple platforms and devices.

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LG announces the first 50 participants in its LG Nova program

TechCrunch

Nova itself is a counterpoint to profit-focused corporate venture capital outfits, and is instead focusing on abilities to collaborate with the LG conglomerate across the board, in a few key verticals: the metaverse, connected healthcare, smart homes, electric vehicles (EV) and the wonderfully fuzzily named tech for good. CurieAi, Inc.

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Varjo, an early mover in building XR headsets and software for enterprises, taps $40M

TechCrunch

Applications in the metaverse often feel like more of a marketing gimmick than something that a critical mass of consumers would use, let alone pay for. “This will be a game changer for professionals, paving the way toward a metaverse-like future that will transform work and collaboration.”