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Collect and leverage zero-party data to personalize marketing and drive growth

TechCrunch

This is especially true as more consumers demand personalized experiences from the places they shop. Implemented correctly, zero-party data marketing allows you to treat every customer as an individual, personalize their experience with your brand and build real relationships. Image Credits: Octane AI.

Marketing 243
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Kenya’s MotiSure rides on micro-payments to drive personal mobility insurance growth

TechCrunch

The startup, which targets motorcycle taxi (boda boda) operators, their passengers and users of other forms of public transport (hereafter commuters), is building a business around daily micro-payments for personal accident covers, with some premiums going as low as $0.1. Image Credits : MotiSure. MotiSure is eyeing a market with over 1.4

Insurance 202
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Electric scooter company Bird files for bankruptcy

TechCrunch

In a press release today, Bird confirmed that it had entered into a “financial restructuring process aimed at strengthening its balance sheet,” with the company continuing to operate as normal in pursuit of “long-term, sustainable growth.” For personal use only. ” Founded in […] © 2023 TechCrunch.

Company 361
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The Rule of X and how cloud leaders should think about growth versus profit

TechCrunch

Assigning equal weight to growth and profitability for late-stage businesses is flawed and has caused misguided business decisions. For personal use only. © 2023 TechCrunch. All rights reserved.

Cloud 302
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The Modern Customer Success Playbook

Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers. Create highly targeted segments to drive more contextual and personalized engagements. Satisfaction won’t cut it. But where do you start? Download the playbook today!

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Black Friday online buying hits a record $9.8B in the US, $70.9B globally

TechCrunch

A rush of deep discounts and the growth of flexible payment options were the drivers behind $9.8 For personal use only. billion in online sales in the U.S. on Black Friday — a record figure for the day. According to Adobe Analytics, sales were up by 7.5% on last year’s numbers (you can see those here). All rights reserved.

Analytics 353
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From graphic design to visual workflows, Canva’s new AI core is changing its business

TechCrunch

In fact, it’s hard to imagine a better technology to boost Canva’s user growth and revenue generation. For personal use only. With Canva, generative AI hits different. © 2023 TechCrunch. All rights reserved.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales. This philosophy still remains a staple for eCommerce growth, but the approach has had to evolve drastically as a result of the pandemic.

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16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key.

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Data-Driven Performance Feedback Helps Teams Improve Customer Outcomes

Speaker: Mickey Mantle, Founder and CEO at Wanderful Interactive Storybooks | Ron Lichty, Consultant: Interim VP Engineering, Author, Ron Lichty Consulting, Inc.

And in the era of agile, which recognizes that software development is a team sport, performance reviews need to use data for programmer growth and to give focus to business results. Teams and their leadership need to leverage data to achieve better customer outcomes.

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Building Product to Enhance Customer Support: The Key to Customer Retention in an E-commerce Business

Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket

If you were to ask an E-commerce Product Manager what they would do to increase retention, they might suggest improving engagement by personalization/gamification, or by introducing loyalty programs. While these are both fantastic answers, they fail to acknowledge one important issue. How to build effective Self-Service mechanisms.