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Draft.dev CEO Karl Hughes on the importance of using experts in developer marketing

TechCrunch

Developers can be a tough crowd. They typically hate being marketed to and are often short on time, which sets a particularly high bar for any content marketing aimed at them. Coming up with relevant content that developers find interesting takes specific know-how, and this is where Draft.dev comes in.

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Lavender lands $13.2M for its AI-powered email marketing engine

TechCrunch

Years ago, Will Allred and William Ballance were developing a tech platform, Sorter, to apply personality and communication psychology to marketing campaigns. Just as Sorter was heading to market, the pandemic hit — and marketing budgets froze. “In today’s climate, teams have to do more with less. .

Marketing 247
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The air taxi market prepares to take flight

TechCrunch

Twelve years ago, Joby Aviation consisted of a team of seven engineers working out of founder JoeBen Bevirt’s ranch in the Santa Cruz mountains. billion valuation, ranking itself as the highest-valued electric vertical take-off and landing (eVTOL) company in the industry. Meanwhile, Joby’s net loss last year was $114.2

Marketing 277
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Financial IT leaders prep for a quantum-fueled future

CIO

Optimization problems, for which a whole chorus of variables must be fine-tuned and modulated, routinely plague financial firms, especially when it comes to highly engineered financial products such as those developed through quantitative analysis. With the classical computer, that would take two weeks and the trade [would be] gone,” he says.

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Inside Nasdaq’s AI-fueled pivot to SaaS provider

CIO

It is already at work in our business — preventing market interruptions, creating new kinds of intelligence for investors, and stopping financial criminals in their tracks,” Peterson says. The company, which reported net revenues of $3.6 That’s because, says Peterson, Nasdaq’s tech stack is the best exchange software out there.

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UnitQ raises $30M in Accel-led round to help companies improve product quality

TechCrunch

In a nutshell, the company uses artificial intelligence to help businesses determine what is specifically impacting product quality at any given time, notes unitQ co-founder and CEO Christian Wiklund. Currently, the company integrates into, and pulls insights from, 26 platforms and also ingests the data from anywhere there is user feedback.

Company 247
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Thoma Bravo buys cybersecurity vendor Proofpoint for $12.3B in cash

TechCrunch

In the latest development, private equity giant Thoma Bravo is buying Proofpoint , the SaaS security vendor, for $12.3 Proofpoint is traded publicly on the Nasdaq exchange and as of its closing price on Friday, it had a market cap of $7.5 This bid, which will see the company go private, is a big hike on its latest share price.

.Net 254