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CDOs’ biggest problem? Getting colleagues to understand their role

CIO

There’s more and more focus on being data-driven,” says Mahajan, who leads the Amplitude data strategy efforts, in addition to her digital and technology roles. “It Company data can drive its go-to-market strategy, she adds. Another source of confusion is because an organization’s data strategy leader may not be called a CDO.

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Headless CMS platform Kontent secures new capital to grow its customer base

TechCrunch

Newly appointed CEO Bart Omlo says that the proceeds from Kontent’s first external investment will be put toward expanding the company’s marketing and sales teams, opening a new office in New York and supporting product development. Over time, the product evolved into a comprehensive digital experience platform for marketers.”

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What is COBIT? A framework for alignment and governance

CIO

COBIT is an IT management framework developed by the ISACA to help businesses develop, organize, and implement strategies around information management and IT governance. The goal of the COBIT framework is to support “understanding, designing, and implementing the management and governance of enterprise IT (EGIT),” according to the ISACA.

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3 Alternative Marketing Strategies

Strategy Driven

Your business might have the best product or service in the market, but if you aren’t retaining customers, or no one knows your name, then your sales won’t increase (and may even drop). Companies need to undertake a marketing strategy so that consumers are aware that the firm exists, and more importantly, so that the dollars keep rolling in.

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Culture Trumps Strategy – Not | N2Growth Blog

N2Growth Blog

I thought perhaps I was misunderstanding what was being said, so I decided to Google the phrase “Culture Trumps Strategy&# and found that Stanford offered an Entrepreneurship Lecture by this title, I found several CEOs using the phrase in speeches, press releases, etc., I think not, and I’ll explain why.

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Playbook, which aims to be the ‘Dropbox for designers,’ raises $4M in round led by Founders Fund

TechCrunch

The seven-person company wants to focus on getting the product “right” before attempting to monetize and launch to enterprises (which will likely happen next year), Ko said. Plus, in his view, there has been very little innovation in cloud storage since Dropbox launched in 2007. .

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Top Marketing Strategies that Really Work

Strategy Driven

When you market, especially as a small business, you need to be smart. You need to use these five marketing strategies that really work, instead of paying for ones that make every sale an uphill battle: 1. Social Media Marketing, With Emphasis on Social. Daily Marketing with a One-Time Cost.